In 1995, the launch of the Mercedes-Benz Sprinter marked a turning point in the light commercial vehicle industry. Fast forward to 2025, and the Sprinter is not only an icon of endurance and reliability – with five million sold worldwide – but also symbolic of a wider transformation in British van culture. From the drivers behind the wheel to the businesses they power, the world of vans has evolved beyond recognition.

The 2025 edition of the Under the Bonnet report dives deep into this evolution. This year, we not only mark 30 years of the Sprinter but reflect on the changing face of van drivers in Britain – and their growing cultural, economic and social impact.

New research reveals how Britain’s van drivers have evolved over the last 30 years just as much as the vehicles they drive – with many now university-educated, culturally engaged, and choosing the role for its flexibility and career potential. Far from the antiquated stereotypes, today’s drivers are diverse, ambitious, and redefining what it means to be behind the wheel.

Van drivers are navigating every corner of the UK and offering insights into everything from road conditions to understanding the national mood. Not just delivery drivers, they’re valued brand ambassadors, trusted voices in business decisions, and cultural commentators shaping conversations from boards to service stations and beyond.

Five years on from Covid, a new generation of van drivers has emerged - driven by lifestyle reassessment, career flexibility, and the surge in e-commerce, with over half entering the profession after furlough or job loss. Today’s drivers are all ages, purpose-driven, and often juggling creative passions or side-hustles alongside their roles, with many prioritising work-life balance over traditional perks like pensions or bonuses.

While van driving offers flexibility and purpose, its solitary nature can impact mental wellbeing-prompting 80% of drivers to turn to grassroots team sports for connection and stress relief. Playing alongside colleagues not only boosts morale and physical health, but also strengthens workplace bonds, with business owners reporting improved culture, productivity, and reduced sick days as a result.

As we mark 30 years of the Sprinter, we’re not just looking back – we’re gearing up for the future. With electric mobility growing fast and the next generation of van drivers leading the way, Mercedes-Benz Vans is proud to be at the forefront of this new era. Van drivers are more than just a workforce - they’re a vital part of the UK’s infrastructure, culture and economy.

The road ahead is bright - and we’re honoured to be driving it together.