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Statement of Mercedes-Benz UK Ltd and Mercedes-Benz Financial Services UK Ltd Pursuant to the Modern Slavery Act 2015 Modern Slavery Act 2015 came into effect on 29th October 2015. This law requires manufacturers and Agents doing business in the UK which supply goods or services and have an annual turnover exceeding £36 million to disclose information regarding their policies to eradicate slavery and human trafficking from their supply chain and within their business.https://supplier.mercedes-benz.com/
Supplier certifications • When a supplier signs up to our sustainability clause, it receives official certification to this effect. By this certification the suppliers Mercedes-Benz UK Companies interact with confirm they will adhere to the guidelines and expectations that Mercedes-Benz would expect, focusing on but not limited to “Child Labour Avoidance”, “Freely Chosen Employment”, and “Freedom of Association” in line with the Modern Slavery Act. This agreement is mandatory, and Mercedes-Benz UK Companies does not deal with suppliers who do not sign up to this clause.
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MERCEDES-BENZ GROUP (UK) PRIVACY POLICY 1. ABOUT THIS POLICY
1.1 We appreciate your interest in our products and services and your visit to this website. Your privacy is important to us and we want you to feel comfortable with how we use and share your personal information.
1.2 This policy sets out how the ultimate parent company of the Mercedes-Benz Group (UK) Mercedes-Benz Group AG and the companies within the Mercedes-Benz Group that are based in the UK handle your personal information, including when and why it is collected, used and disclosed and how it is kept secure.
1.3 You will find our contact details at the end of this policy which you can use if you have any questions, including how to update or access your personal information or to make a complaint.
1.4 This policy may change, so please check this page from time to time to ensure that you’re happy with any changes.
1.5 This policy was last updated on 1st November 2025.
2. WHO WE ARE
2.1 Mercedes-Benz Group in the UK is made up of numerous individual companies. For further details, including a full list of these companies, please visit About Mercedes-Benz Group in Section 17. Whenever you deal with one of these companies, the ‘controller’ of your personal information will be the company in our group that you are interacting with or with whom your information has been shared. A ‘controller’ is a company that decides why and how your personal information is processed.
2.2 Where this policy refers to "we", "our" or "us" below, unless it mentions otherwise, it’s referring to the particular company that is the controller of your personal information.
3. HOW AND WHAT PERSONAL INFORMATION WE COLLECT We may collect and process the following personal information about you:
Personal information you give to us: This is information about you that you give to us by entering information via our websites or our social media pages or by corresponding with us by phone, email or otherwise and is provided entirely voluntarily. The information you give to us includes your name, contact details (such as phone number, email address and address), enquiry details and your opinion of our products.
In addition to the above we will also store personal information only if you share that information; for instance, by filling out a registration form, contact form, survey, contest entry or to execute a contract In such cases we will, store only the data we are allowed to keep based on consent given by you or in accordance with applicable legal regulations.
Personal Information we collect about you: We store certain information about the browser and operating system you are using; the date and time of your visit; the status of interaction (e.g. whether you were able to access the website or received an error message); the usage of features on the website; any search phrases you entered; how often you visit individual websites; the names of files you access; the amount of data transferred; the Web page from which you accessed our website; and the Web page you visited after visiting our website, whether by clicking on links on our websites or entering a domain directly into the input field of the same tab (or window) of the browser in which you have our websites open. In addition we store your IP address and the name of your internet provider for seven days. Your IP address and the name of your Internet service provider, which we store for security reasons, are deleted after seven days. This is for security reasons; in particular, to prevent and detect attacks on our websites or attempts at fraud.
Personal information we may receive from other sources: We obtain certain personal information about you from sources outside our business which may include Mercedes-Benz group companies (Section 12) or other third party companies; the personal information received is as described in the two paragraphs above.
3.2 Please see further How we use your personal information in Section 4 for details of the purposes for which we use the personal information we obtain from these sources and the legal basis on which we rely to process that information. The remaining provisions of this policy also apply to any personal information we obtain from these sources.
3.3 You are neither legally nor contractually obligated to share your personal information. However, certain features of our website may depend on the sharing of personal information. If you do not provide your personal information in such cases, you may not be able to use those features, or they may be available with very limited functionality.
3.4 If telematics software is installed in the vehicle, the vehicle manufacturer or telematics services provider may share vehicle location data with Mercedes-Benz Group (UK) in order to satisfy internal asset audit requirements or retake possession of the vehicle if it reasonably suspects that the vehicle has been abandoned (or that you have otherwise breached any term of an agreement with Mercedes-Benz Group (UK)) and you do not respond satisfactorily despite attempts to contact you or if the data is requested by law enforcement agencies. No behavioural or vehicle usage data is shared with Mercedes-Benz Group (UK). Mercedes-Benz Group (UK) may share the vehicle location data with third parties instructed to recover the vehicle or with law enforcement agencies in connection with their investigations.
3.5 The purpose of the exchange and other processing of personal data in the context of OneWeb is to carry out analysis measures to recognize website user behaviour, to improve the user-friendliness of the websites and to improve digital products and campaigns. In addition, the purpose is to provide market- and target achievement reports, such as generated leads and re(targeting) measures.
4. HOW WE USE YOUR PERSONAL INFORMATION
4.1 Where you have provided CONSENT
We may use and process your personal information where you have consented for us to do so for the following purposes:
• to share your personal information with our authorised dealers to arrange test drives or where you have requested a call back;
• to supply brochures and other material you have specifically requested from us;
• to contact you via email, text message, post or telephone with marketing information about Mercedes-Benz and Smart vehicles and other products and services (see Marketing section below for further details);
• to share your personal information with our authorised dealers or our recommended third party partners for them to contact you with marketing information about their products and services. Please see the Marketing section below in this policy to find out more about these third parties;
• to process payments on your behalf including but not limited to card payments taken over the phone for the purposes of making payment of a deposit related to a vehicle; and
• to complete other processing activities that you have expressly requested us to complete or you have expressly agreed to us performing.
4.2 You may withdraw your consent for us to use your information in any of these ways at any time. Please see Withdrawing your consent in Section 9.4 for further details.
4.3 Where required to perform a CONTRACT with you
We may use and process your personal information where it is necessary for the performance of a contract with you or in order to take steps at your request before entering into a contract with you including, but not limited to, for the following purposes.
• To exchange information for warranty/aftersales;
4.4 Where it is in your VITAL INTEREST
We may use your personal information to contact you if there are any urgent safety or product recall notices to communicate to you or where we otherwise reasonably believe that the processing of your personal information will prevent or reduce any potential harm to you. It is in your vital interests for us to use your personal information in this way.
4.5 Where required to comply with our LEGAL OBLIGATIONS
We will use your personal information to comply with our legal obligations including: (i) to assist HMRC, the Police, the Driver and Vehicle Licensing Agency (DVLA) or any other public authority or criminal investigation body; (ii) to identify you when you contact us; and (iii) to verify the accuracy of data that we hold about you.
4.6 Where there is a LEGITIMATE INTEREST
We may use and process your personal information where it is necessary for us to pursue our legitimate interests as a business for the following purposes:
• for analysis, and profiling to inform our marketing strategy, and to enhance and personalise your customer or visitor experience;
• for market research in order to continually improve the products and services that we and our authorised dealers deliver to you;
• to administer our websites and for internal operations, including troubleshooting, testing, statistical purposes;
• for marketing activities (other than where we rely on your consent) e.g. to tailor marketing communications or send targeted marketing messages via social media and other third party platforms;
• to undertake credit checks for finance;
• for the processing of your personal data for the purposes of (further) development of risk instruments and the related reporting by the market and Mercedes-Benz Mobility AG as joint controllers
• to correspond and communicate with you;
• to create a better understanding of you as a customer or visitor;
• for network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access;
• to comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request);
• for the purposes of corporate restructure or reorganisation or sale of our business or assets;
• for efficiency, accuracy or other improvements of our databases and systems e.g. by combining systems or consolidating records we or our group companies hold about you;
• to enforce or protect our contractual or other legal rights or to bring or defend legal proceedings; and
• for general administration including managing your queries, complaints, or claims, and to send service messages to you.
• to provide information to government bodies or agencies for administration purposes.
5. OTHERS WHO MAY RECEIVE OR HAVE ACCESS TO YOUR PERSONAL INFORMATION
5.1 Group companies
We may share your information with other companies within the Mercedes-Benz Group. They may use your personal information in the ways set out in How we use your personal information in Section 4, in connection with products and services that complement our own range of products and services, for example finance or insurance products.
Please visit About Mercedes-Benz Group in Section 17 for the details of our group companies with whom we may share your personal information.
5.2 Our suppliers and service providers
We may disclose your information to our third party service providers, agents, subcontractors and other organisations for the purposes of providing services to us or directly to you on our behalf. Such third parties may include cloud services providers (such as hosting and email management) or advertising agencies, administrative services or other third parties who provide services to us.
When we use third party service providers, we only disclose to them any personal information that is necessary for them to provide their service and we have a contract in place that requires them to keep your information secure and not to use it other than in accordance with our specific instructions.
5.3 Authorised dealers in our network
We may share your information with other companies within our Authorised Dealer Network. They may use your personal information in the ways set out in How we use your personal information in Section 4 or in connection with products and services that complement our own range of products and services, for example finance or insurance products.
5.4 Third parties who provide products and services
We work closely with various third parties to bring you a range of products and services which are complimentary to ours.
When you enquire about or purchase one or more of these products or services through us (e.g. via our websites), the relevant third party may use your details to provide you with information and carry out their obligations arising from any contracts you have entered into with them.
These third party product providers may share your information with us which we will use in accordance with this policy. In some cases, they will be acting as a controller of your information and therefore we advise you to read their privacy policy.
5.5 Other ways we may share your personal information
We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation. We may also transfer your personal information if we’re under a duty to disclose or share it in order to comply with any legal obligation (e.g. by sharing your personal information with the DVLA), to detect or report a crime, to enforce or apply the terms of our contracts or to protect the rights, property or safety of our visitors and customers.
However, we will always take steps with the aim of ensuring that your privacy rights continue to be protected.
6. Legal Foundations for Data Processing
a. If you have given us your consent to process your personal information, then that is the legal foundation for processing it (Art. 6, para. 1, letter a, of the UK General Data Protection Regulation, or UK GDPR).
7. WHERE WE STORE YOUR PERSONAL INFORMATION OUTSIDE THE EEA
7.1 All information you provide to us may be transferred to countries outside the European Economic Area (EEA, in particular USA and India. Further countries listed in our Consent Management System under “Cookie Settings” in the footer at the bottom of our website). By way of example, this may happen where any of our group companies are incorporated in a country outside of the EEA or if any of our servers or those of our third party service providers are from time to time located in a country outside of the EEA. These countries may not have similar data protection laws to the UK.
7.2 If we transfer your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this policy. These steps include imposing contractual obligations on the recipient of your personal information or ensuring that the recipients are subscribed to ‘international frameworks’ (including but not limited to the use of EU standard contractual clauses, binding corporate rules or other applicable instruments (if any) that aim to ensure adequate protection. Please contact us using the details at the end of this policy for more information about the protections that we put in place and to obtain a copy of the relevant documents.
7.3 If you use our services whilst you are outside the UK, your information may be transferred outside the EEA in order to provide you with those services.
8. HOW LONG WE KEEP YOUR PERSONAL INFORMATION FOR
8.1 If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws.
8.2 We do not retain personal information in an identifiable format for longer than is necessary.
8.3 We may need your personal information to establish, bring or defend legal claims, in which case we will retain your personal information for 7 years after the last occasion on which we have used your personal information in one of the ways specified in How we use your personal information in Section 4.
8.4 The only exceptions to this are where:
• the law requires us to hold your personal information for a longer period, or delete it sooner;
• you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted in this section 8, or because we are required under the law (see further Erasing your personal information or restricting its processing in Section 9.6);
• and in limited cases, the law permits us to keep your personal information indefinitely provided we put certain protections in place.
8.5
• Where credit checks are completed, we will retain this information for 7 years, from the end of the finance agreement.
9. YOUR RIGHTS
9.1 Your ‘data subject’ rights:
You have a number of rights in relation to your personal information under data protection law. In relation to certain rights, we may ask you for information to confirm your identity and, where applicable, to help us to search for your personal information. Except in rare cases, we will respond to you within 30 days after we have received this information or, where no such information is required, after we have received your request.
As a data subject affected by data processing, you have the right to information (Section 15 UK GDPR), Correction (Section 16 UK GDPR), Deletion (Section 17 UK GDPR), Restricted processing (Section 18 UK GDPR) and Data Transferability (Section 20 UK GDPR). Right to object For reasons relating to your particular situation, you have the right to file an objection at any time to the processing of personal data pertaining to you that is collected under Section 6 Clause (1e) UK GDPR (data processing in the public interest) or Section 6 Clause 1 f) UK GDPR (data processing on the basis of a balance of interests). If you file an objection, we will continue to process your personal data only if we can document mandatory, legitimate reasons that outweigh your interests, rights and freedoms, or if processing is for the assertion, exercise or defence of legal claims. To the extent we use your personal data for direct marketing based on legitimate interests, you have the right to object at any time without giving reasons.
You have the right to ask for a copy of the information that we hold about you by emailing or writing to us at the address at the end of this policy. We may not provide you with a copy of your personal information if this concerns other individuals or we have another lawful reason to withhold that information.
9.3 Correcting and updating your personal information
The accuracy of your information is important to us and we are working on ways to make it easier for you to review and correct the information that we hold about you.
In the meantime, if you change your name or address/email address, or you discover that any of the other information we hold is inaccurate or out of date, please let us know by contacting us in any of the details described at the end of this policy.
9.4 Withdrawing your consent
Where we rely on your consent as the legal basis for processing your personal information, as set out under How we use your personal information in Section 4, you may withdraw your consent at any time by contacting us using the details at the end of this policy. If you would like to withdraw your consent to receiving any direct marketing to which you previously opted-in, you can also do so using our unsubscribe tool. If you withdraw your consent, our use of your personal information before you withdraw is still lawful.
9.5 Objecting to our use of your personal information and automated decisions made about you
Where we rely on our legitimate business interests as the legal basis for processing your personal information for any purpose(s), as out under How we use your personal information in Section 4, you may object to us using your personal information for these purposes by emailing or writing to us at the address at the end of this policy. Except for the purposes for which we are sure we can continue to process your personal information, we will temporarily stop processing your personal information in line with your objection until we have investigated the matter. If we agree that your objection is justified in accordance with your rights under data protection laws, we will permanently stop using your data for those purposes. Otherwise we will provide you with our justification as to why we need to continue using your data.
You may object to us using your personal information for direct marketing purposes and we will automatically comply with your request. If you would like to do so, please use our unsubscribe tool.
You may also contest a decision made about you based on automated processing by contacting the data protection department.
9.6 Erasing your personal information or restricting its processing
In certain circumstances, you may ask for your personal information to be removed from our systems by emailing or writing to us at the address at the end of this policy. Unless there is a reason that the law allows us to use your personal information for longer, we will make reasonable efforts to comply with your request.
You may also ask us to restrict processing your personal information in the following situations:
• where you believe it is unlawful for us to do so,
• you have objected to its use and our investigation is pending or you require us to keep it in connection with legal proceedings.
In these situations, we may only process your personal information whilst its processing is restricted if we have your consent or are legally permitted to do so, for example for storage purposes, to protect the rights of another individual or company or in connection with legal proceedings.
9.7 Transferring your personal information in a structured data file
Where we rely on your consent as the legal basis for processing your personal information or need to process it in connection with your contract, as set out under Section 4 How we use your personal information, you may ask us to provide you with a copy of that information in a structured data file. We will provide this to you electronically in a structured, commonly used and machine readable form, such as a CSV file.
You can ask us to send your personal information directly to another service provider, and we will do so if this is technically possible. We may not provide you with a copy of your personal information if this concerns other individuals or we have another lawful reason to withhold that information.
9.8 Complaining to the UK data protection regulator
You have the right to complain to the Information Commissioners Office (ICO) if you are concerned about the way we have processed your personal information. Please visit the ICO’s website for further details.
10. SECURITY / COOKIES / LINKS / SOCIAL PLUGINS
10.1 Security measures we put in place to protect your personal information
All companies within the Mercedes-Benz Group use technical and organisational security measures to protect the personal information supplied by you and managed by us against manipulation, loss, destruction, and access by third parties. Our security measures are continually improved in line with technological developments.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information whilst in transit to our website and any transmission is at your own risk.
Where we have given (or where you have chosen) a password which enables you to access an account, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
10.2 Use of 'cookies'
Cookies are small files that are stored, and later read out, on your desktop, notebook or mobile de-vice while you visit a website. Cookies make it possible, for example, to determine whether there has already been a connection between the device and the websites; take into account your preferred lan-guage or other settings, offer you certain certain functions (e.g. online shop, vehicle configurator) or recognize your usage-based interests. Cookies may also contain personal data.
Whether and which cookies are used when you visit our websites depends on which areas and func-tions of our websites you use and whether you agree to the use of cookies that are not strictly, typically for technical reasons, required in our Consent Management System. You will find further information and decision-making options under "Cookie Settings" in the footer at the bottom of the website. Information on the cookies that we use and their features can be found in the cookies section .
The use of cookies also depends on the settings of the web browser you are using (e.g., Microsoft Edge, Google Chrome, Apple Safari, Mozilla Firefox). Most web browsers are preset to automatically accept certain types of cookies; however, you can usually change this setting. You can delete stored cookies at any time. Web/DOM storage and local shared objects can be deleted separately. You can find out how this works in the browser or device you are using in the manual of the learner.
The consent to, and rejection or deletion of, cookies are tied to the device and also to the respective web browser you use. If you use multiple devices or web browsers, you can make decisions or settings differently.
If you decide against the use of cookies or delete them, you may not have access to all functions of our websites or individual functions may be limited.
10.3 Links to other websites
Our website may contain links to other websites run by other organisations which we do not control. This policy does not apply to those other websites and Apps‚ so we encourage you to read their privacy statements. We are not responsible for the privacy policies and practices of other websites and Apps (even if you access them using links that we provide) and we provide links to those websites solely for your information and convenience. We specifically disclaim responsibility for their content, privacy practices and terms of use, and we make no endorsements, representations or promises about their accuracy, content or thoroughness. Your disclosure of personal information to third party websites is at your own risk.
In addition, if you linked to our website from a third party website, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party website and recommend that you check the policy of that third party website.
10.4 Third Parties and Social plugins
Our websites may also contain third-party offers. If you click on any such offers, we will transfer the amount of data required to the appropriate provider (e.g. the fact that you found the offer in question on our website and, if applicable, additional information that you have already provided for this purpose on our websites).
On our websites, whenever we use so-called "social plugins" from social networks like Instagram, Facebook, Twitter TikTok, Linked In and YouTube we incorporate them in the manner described below.
When you visit our websites, social media plugins are deactivated. That means no information whatsoever is transferred to the operators of those networks. If you wish to use one of the networks, click on the appropriate plugin in order to be connected directly to that network's server.
If you have a user account with that network and are logged in at the moment you activate the plugin, the network will be able to detect your visit to our websites and assign it to your user account. If you wish to prevent that, please log off from the network before activating the social plugin. A social network will not be able to detect that you have visited other Mercedes-Benz websites unless you have activated its social plugin on those sites as well.
When you activate a social plugin, the network transfers the content thus made available directly to your browser, which incorporates it into our websites. In that situation, data transfers initiated and controlled by the respective social network may also take place. Your connection to a social network, the data transfers that take place between the network and your system, and your interactions on that platform are governed exclusively by the respective network's data protection provisions.
The social plugin will remain active until you deactivate it or delete your cookies.
Further information on cookies can be found at:- https://www.mercedes-benz.co.uk/passengercars/content-pool/tool-pages/legal/cookies.html Whenever you click on the link to an offer or activate a social plugin, your personal information may be transferred to providers in countries outside the UK or European Economic Area that, from the standpoint of the European Union ("EU"), do not guarantee an "appropriate level of protection" meeting EU standards for processing personal information. Please keep these circumstances in mind before you click on a link or activate a social plugin, thereby causing your data to be transferred.
10.5 Newsletter
If you subscribe to a newsletter offered on our website, the information provided during registration for the newsletter will be used solely for the purpose of mailing the newsletter unless you consent to its use for additional purposes. You may cancel the subscription at any time by using the option to unsubscribe contained in the newsletter.
11. ANALYSIS OF USER DATA AND USE OF ANALYTICS TOOLS
11.1 We want the content of our websites to match your preferences as closely as possible, thereby improving what we offer you. To identify especially popular areas of our websites, we use the following analysis tools: Google Analytics and Adobe Analytics.
11.2 When we employ these analytics tools, information may be transferred to servers located in the US and processed there. Please note the following: From the standpoint of the European Union, the United States does not provide an "appropriate level of protection" meeting EU standards for the processing of personal information. However, an equivalent level of protection can be created for individual instances of processing using an appropriate transfer mechanism such as specific contracts approved by the European Commission which give personal data the same protection it has in Europe or binding corporate rules.
11.3 If you do not wish us to use the above named analytics tools to collect and analyse information about your visit to our websites, you may permanently object to the practice (opt out) at any time.
11.4 Below you will find information about the providers of the analytics tools and the respective opt-out procedures:
i. Google Analytics from Google Inc. ("Google"):
You can prevent your information from being transferred as well as collected and processed by Google. Google provides information about this at the following link: https://tools.google.com/dlpage/gaoptout?hl=gb
ii. Adobe Analytics from Adobe Systems Inc. ("Adobe")
You can follow this link to opt out of analysis using Adobe Analytics: https://www.adobe.com/uk/privacy/opt-out.html
iii. Facebook Ireland Ltd (“Facebook”)
To opt-out of Facebook Pixel analysis, you can follow this link: https://facebook.com/ads/preferences
12. Targeting and Retargeting
12.1 We use so-called targeting, retargeting and cookie-less technologies in order to tailor our online marketing (e.g. banner ads) more specifically to your needs and interests. Adobe Target, Flashtalking by Simplicity Marketing Limited, Google Search Ad, Google Display & Video 360, Facebook Pixel, Salesforce Data Management Platform, Trade Desk from The Trade Desk Inc. These are monitored and used when you visit other websites that work together with the providers of these (re-)targeting technologies, so as to inform you while meeting your interests as closely as possible.
When the above technologies are used, cookies on our websites and (in the case of retargeting) on the websites of others register your interest in our products and services. In the process, random identifiers (so-called cookie IDs) are used which are not brought into connection with your name, your address or similar information, even if this information is known to us (e.g. from an existing contractual relationship), unless you have consented to this.
Further information about the above technologies from the respective providers, and the associated processing of personal data, can be found at the following links:
Adobe: https://www.adobe.com/uk/privacy.html
Google: https://policies.google.com/technologies/partner-sites
Simplicity Marketing Limited: https://www.flashtalking.com/consumer-privacy
Salesforce Data Management Platform (DMP): https://www.salesforce.com/uk/company/privacy/
Trade Desk from the Trade Desk Inc. https://www.adsrvr.org/
Facebook Ireland Ltd., Dublin, Ireland: https://www.facebook.com/about/privacy/update and https://help.instagram.com/519522125107875
You can manage and deactivate the use of cookies on the following websites for the technology providers listed there or in your browser as explained in our cookie statement:
https://www.youronlinechoices.com/uk/your-ad-choices
https://optout.aboutads.info
During the retargeting process, we may also collect information about your interest in the products and services of our retargeting partners.
When these targeting and retargeting tools are used, some data may be transferred to servers located in the United States and processed there.
For legal reasons, the use of tracking and (re-) targeting technologies is sometimes only possible with your express consent (so called opt in see 11.2). In other cases you can object to the use of such technologies if you wish (so called opt out see 11.3),
12.2 Use of online marketing products – Opt-in
We only use online marketing products from Google (e.g. Search Ad, Display & Video 360) and Facebook (so-called “Facebook Pixel”) with your express consent, which you can grant by clicking on the "Agree" button in the so-called Cookie Information Layer ("Opt-in"). We store this consent in a cookie on your device so that you are not asked for consent again each time you visit our websites, and for legal reasons, also on our servers with the IP address and a time stamp; we delete this information or restrict its processing if you withdraw your consent or 6 months at the latest after your last visit to our websites.
Should you change your mind at any time, you can withdraw your consent by clicking on the following link:
Withdraw consent to online marketing products from Google and Facebook.
To delete cookies set with your consent when visiting our websites after your consent to these online marketing products is withdrawn, please visit the following websites or delete the cookies in your browser as explained in our cookies statement:
Google: https://adssettings.google.co.uk/anonymous
Facebook and Instagram: http://facebook.com/ads/preferences
13. MARKETING
13.1 We may collect your preferences to send you marketing information directly from us by email/SMS(where applicable) including:
• if you register an account with us online; or
• if you book a test drive or request a call back.
We will only do so if you have consented to receiving such marketing information directly from us.
13.2 We may contact you with targeted advertising delivered online through social media and platforms (operated by other companies) by using your personal information, or use your personal information to tailor marketing to improve its relevance to you, unless you object.
13.3 We will only share your personal information with recommended third parties for them to contact you with marketing information about their products and services where you have indicated that you would like us to do so. Please use the link on the page requesting your consent to find out more about these third parties. Once shared, the relevant third party’s privacy policy will apply to their processing of your personal information, not ours. If you’d like to opt-out of receiving marketing from a third party after providing your consent, you can do so at any time by contacting the relevant third party directly.
13.4 If you opt-in to receiving marketing from our recommended third parties, you will receive marketing from the third parties listed in the table below via your preferred communication methods indicated by you:
Our group companies (see About Mercedes-Benz Group in Section 17 below).
Our Authorised Agents:
(Legal name / Trading as):
Arnold Clark Automobiles Limited / Arnold ClarkCity West Country Limited / City West CountryCruickshank Motors Limited / SytnerDerwent Vehicles Limited / PendragonDrayton Group Limited / DraytonEsplanade Limited / EsplanadeFalcon of Hull & Lincolnshire / ListersG. F. Evans and Sons Limited / Regent Garage Mercedes-Benz Authorised RepairerGerard Mann Limited / InchcapeGreenoaks (Maidenhead) Limited / Vertu MotorsHughes of Beaconsfield Limited / Vertu MotorsHedin Automotive / HedinIsaac Agnew / Isaac AgnewJAM300 Limited / Europa Mercedes-Benz Authorised RepairerJCT600 Limited (South Yorkshire) Limited / JCT600Jacksons (C.I.) Limited / Jackson (C.I.)L&L Inc Limited / L&LLSH Auto UK Limited / LSHLancaster Plc / LancasterMB South Limited / LookersMarshall North West Limited / Marshall North WestMertrux Limited / Mertrux Mercedes-Benz Authorised RepairerPentagon Limited / Marshall SouthRobinsons Autostar Garage Limited / Group 1 AutomotiveSandown Dorset and Wiltshire Limited / Sandown (Dorset & Wiltshire)Sandown Surrey and Hampshire Limited / Sandown (Surrey & Hampshire)Sinclair Garages (Newport) Limited / SinclairWaterhouse Limited / Waterhouse Mercedes-Benz Authorised RepairerWestern Automobile Company Limited / Western Automobile Co LimitedWhitestone Garage Limited / Mercedes-Benz of MannArthur Spriggs & Sons Ltd / Arthur Spriggs & Sons LtdAuto Services Perth Ltd / Auto Services Perth LtdAutomania Garage Services Limited / AGSBell Truck Sales Limited / Bell Truck & VanBLS Commercials Limited / BLS Truck and VanCiceley Commercials Limited / Ciceley CommercialsCity West Commercials Limited / City West CommercialseStar Truck and Van Limited / eStar Truck and VanEuro Commercials (South Wales) Limited / Euro CommercialsIntercounty Truck & Van Limited / Intercounty Truck & VanJCB Medway Limited / Mercedes-Benz Van Centre MedwayM-B Truck and Van (NI) Limited / Mercedes-Benz Truck and Van (NI)Midlands Truck & Van Limited / Midlands Truck & VanMotus Group (UK) Limited / Motus Truck and VanNorthside Truck & Van Ltd / Northside Truck & VanPentagon Limited / Marshall Truck and VanRossetts (UK) Limited / Rossetts CommercialsRygor Commercials Limited / Rygor CommercialsS&P Garages Ltd / S&P Garages LtdSnows Motor Group Ltd / Snows Motor Group LtdSparshatts of Kent Limited / Sparshatts of Kent LimitedWestern Automobile Company Limited / Western CommercialsWestern Truck Rental Limited / Western Truck Rental Limited
13.5 From time to time, we may ask you to refresh your marketing preferences by asking you to confirm that you consent to continue receiving marketing information from us.
13.6 You have the right to opt-out of our use of your personal information to provide marketing to you in any of the ways mentioned above. Please see Withdrawing your Consent in Section 9.4 and Objecting to our use of your personal information and automated decisions made about you in Section 9.5 above for further details on how you can do this.
14. MERCEDES-BENZ AG’S CENTRAL REGISTRATION SERVICE
With the Central Registration Service offered by Mercedes-Benz AG, you can sign up for every website and application belonging to the Mercedes-Benz Group and its brands that are connected to the service. The terms of use for the Central Registration Service contain special data protection provisions. Those terms of use can be found on the registration pages of affiliated websites and applications under "Terms and Conditions of Registration."
15. CHANGES TO THIS POLICY
We may review this policy from time to time and any changes will be notified to you by posting an updated version on our website and/or by contacting you by email. Any changes will take effect 7 days after the date of our email or the date on which we post the modified terms on our website, whichever is the earlier. We recommend you regularly check for changes and review this policy when you visit our website. If you do not agree with any aspect of the updated policy, you must promptly notify us and cease using our services.
16. CONTACT US
If you have any questions, suggestions or complaints about the processing of your personal information or wish to contact us to amend/update your marketing preferences with a UK company within the Mercedes-Benz Group, please contact the Mercedes-Benz UK Data Protection Co-ordinator.
Mercedes-Benz UK Data Protection Co-ordinator:
Mercedes-Benz Group UK Ltddatacompliance@mercedes-benz.com 0080097777777
Provider – Mercedes me Connectivity Services
The following company is the provider of those parts of these web pages which concern vehicle-related Mercedes me connect and Mercedes me assist services and their basic functions (e.g. log-in, profile, inbox, settings, connected vehicles):
Mercedes-Benz AGdialog@mercedes-benz.com
Represented by the Board of Management:
For the purposes of data protection law, the following company is the provider of those parts of these web pages which concern vehicle-related Mercedes me connect and Mercedes me assist services and their basic functions (e.g. log-in, profile, inbox, settings, connected vehicles):
dialog@mercedes-benz.com Data Protection Officer:
Mercedes-Benz AGdata.protection@mercedes-benz.com
Mercedes-Benz Mobility AG can be contacted at the following address:
Mercedes-Benz Mobility AGdata.protection@mercedes-benz.com
Imprint/Copyright
Provider of Mercedes-Benz Privacy Center:
Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart
Germany
Telefon: +49 711 17 - 0
Email: dialog@mercedes-benz.com
Link URL: https://www.mercedes-benz.co.uk/passengercars/content-pool/tool-pages/legal/copyright.html
Privacy Policy
Controller of Mercedes-Benz Privacy Center:
Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart
Germany
Telefon: +49 711 17 - 0
Email: dialog@mercedes-benz.com
Data Protection Officer:
Mercedes-Benz Group AG
Chief Officer Corporate Data Protection
HPC W079 70546 Stuttgart
Germany
Email: data.protection@mercedes-benz.com
Link URL: https://www.mercedes-benz.co.uk/passengercars/content-pool/tool-pages/legal/privacy-statement.html
17. ABOUT MERCEDES-BENZ GROUP and UK COMPANIES
18. FINANCE AND LEASING BY MERCEDES-BENZ FINANCIAL SERVICES UK LTD (MBFS)
Mercedes-Benz Financial Services UK Limited Privacy Notice
Mercedes-Benz Financial Services UK Ltd (MBFS) is a subsidiary company of Mercedes-Benz AG, owners of the Mercedes-Benz brand. MBFS works with other subsidiary companies which includes our Agent partners and Dealer Network in the UK to provide finance, leasing and related services to Mercedes-Benz and smart customers.
How your Personal Information is used
MBFS takes your privacy seriously. Unless you have agreed otherwise, your personal information will only be used to provide the financial services you have requested from us and to administer your agreement.
Your details will be shared with third parties who include our agents, credit reference and fraud agencies, group companies and the Mercedes-Benz Agent / Dealer supplying the vehicle.
Details may be transferred out of the European Economic Area and will at all times be held securely and handled with the utmost care. Your details will be stored, but will not be retained longer than necessary. Your personal data is protected by legal rights which are detailed later in this document.
MBFS may disclose the data provided by or about you to a third party in connection with our corporate finance purposes, which may include granting such third parties the right to receive amounts you owe us.
For the purposes of (further) development and reporting, the data from past credit checks over the last three months before the final credit decision is processed in pseudonymous form. The credit checks that are performed for corporate customers during the term of the agreement in order to review or adjust the line of credit is also processed in pseudonymous form for this purpose. During the term of the financing agreement, for the purposes of (further) developing risk instruments and reporting, pseudonymous information about your payment history will be processed. This information on your actual payment history during the term of the agreement will be paired with the data from the credit checks
Your Eligibility for Credit
In order to process your eligibility check, we will perform credit and identity checks with one or more Credit Reference Agencies (CRAs). We will supply your personal information to CRAs and they will provide us with information about you.
MBFS uses CRAs to help make its lending decisions and to identify its customers by supplying public and shared credit information. Public information includes: information from the electoral register to help confirm names and addresses, information on County Court Judgments, Scottish Decrees, Bankruptcies, Individual Voluntary Arrangements and Administration Orders. Shared credit information includes information relating to both your current financial situation and history, in addition to information used for the purposes of fraud prevention.
We will use this information to:
• Assess your creditworthiness, such as assessing how you have maintained previous and current credit commitments; and
• Trace you at your supplied address(es) using publicly available information.
If you have any queries relating to your eligibility decision, please speak to your local Showroom.
You can also contact the Credit Reference Agency directly for a copy of your statutory credit report; they may charge a fee for this. Our information provider is :
Equifax Ltd
Customer Service Centre
PO Box 10036
Leicester
LE3 4FS
www.equifax.co.uk
Your Application for Credit
In order to process your application, we will perform credit and identity checks with one or more Credit Reference Agencies (CRAs). We may also make periodic searches at CRAs to manage your agreement with us.
We will supply your personal information to CRAs and they will provide us with information about you. CRAs will supply public (such as the electoral register) and shared credit information. This will include information relating to both your financial situation and history in addition to information used for the purposes of fraud prevention.
We will use this information to:
• Assess your creditworthiness and determine whether you can afford to take the vehicle
• Verify the accuracy of the data you have provided to us
• Prevent criminal activity, fraud and money laundering
• Manage your account(s)
• Trace and recover debts
• Ensure any offers provided to you are appropriate to your circumstances.
We will continue to exchange information about you with CRAs while you have a relationship with us. We will also inform the CRAs about your settled accounts. If you borrow and do not repay in full and on time, CRAs will record the outstanding debt. This information may be supplied to other organisations by CRAs.
When CRAs receive a search from us, they will place a search footprint on your credit file that may be seen by other lenders.
If you are making a joint application, or inform us that you have a spouse, partner or financial associate, we will link your records together. Please ensure you discuss this with the relevant parties, and share this information with them, before lodging the credit application. CRAs will also link your records together and these links will remain on your and their files until such time as you or any other individual involved in a joint application successfully files for a disassociation with the CRAs.
If you are making this application as a partner in a firm or as the director of a limited company, MBFS may also carry out searches with credit reference and/or fraud prevention agencies in respect of other partners and directors. By making this application you warrant that your partners or directors understand that MBFS will be carrying out such searches and using their personal information.
The identities of the CRAs, their role also as fraud prevention agencies, the data they hold, the ways in which they use and share personal information, data retention periods and your data protection rights with the CRAs are explained in more detail in the Credit Reference Agency Information Notices (CRAIN). CRAIN is accessible from each of the three CRAs listed below:
Call Credit
Equifax
Experian
The personal information we have collected from you will also be shared with fraud prevention agencies. It will be used to prevent fraud and money-laundering and to verify your identity. These checks require us to process your personal data. If fraud is detected, you could be refused certain services, finance or employment. The Fraud prevention agencies used are:
CIFAS – https://www.cifas.org.uk/contact-us
National Hunter - https://nhunter.co.uk/contact-us/ The personal data provided will be used to prevent fraud and money laundering, and to verify your identity. This includes but is not limited to your name, address, date of birth, contact details, financial information, employment details, device identifiers including IP address and vehicle details. We, and fraud prevention agencies may also enable law enforcement agencies to access and use your personal data to detect, investigate and prevent crime.
We process your personal data because we have a legitimate interest in preventing fraud and money laundering, and to verify your identity to protect our business, and to comply with the law. Such processing is also a contractual requirement of our provision of financial services.
Fraud prevention agencies can hold your personal data for different periods of time, and if you are considered to pose a fraud or money laundering risk, your data can be held for up to six years.
Data is also shared with Mercedes-Benz Mobility AG for credit checking. The processors used by /Mercedes-Benz Mobility AG can only process date for us and not for their own purposes, they are required to comply with the standards of the Mercedes-Benz Group
Automated Decisions
As part of the processing of your personal data, decisions may be made by automated means. This means we may automatically decide that you pose a fraud or money laundering risk if our processing reveals your behaviour to be consistent with that of known fraudsters or money launderers, or is inconsistent with your previous submissions, or you appear to have deliberately hidden your true identity.
Consequences of Processing
If we, or a fraud prevention agency, determine that you pose a fraud or money laundering risk, we may refuse to provide the financial services you have requested, or we may cease to provide existing services to you.
A record of any fraud or money laundering risk will be retained by fraud prevention agencies, and may result in others refusing to provide services, finance or employment to you. If you have any questions about this, please contact us on the details below.
Transfer of Data
Whenever fraud prevention agencies transfer your personal data outside of the European Economic Area, they impose contractual obligations on the recipients of that data. This protects your personal data to the standard required in the European Economic Area. They may also require the recipient to subscribe to 'international frameworks' intended to enable secure data sharing.
Your Legal Rights
Your personal data is protected by legal rights which include your rights to object to us processing your personal data, and to request that your personal data is erased or corrected. You may request access to your personal data. To exercise your data protection rights, please contact us using the contact details below. You also have a right to complain to the Information Commissioner's Office which regulates the processing of personal data. Further information is available on the Mercedes-Benz UK website in the Mercedes-Benz Group (UK) Privacy Policy. You may also contact the Data Protection Officer, Mercedes-Benz Financial Services UK Ltd, Tongwell, Milton Keynes MK15 8BA. Tel: to 0808 208 1701 or email MBFSUK.DPA@Mercedes-Benz.com
19. INSURANCE AND PREMIUM FINANCING VIA MERCEDES-BENZ INSURANCE SERVICES UK LTD (MBIS)
MBIS is an insurance intermediary working with a panel of insurers. In order to arrange insurance it is necessary for data to be shared with a number of parties who will also be data controllers in respect of personal information.
Personal data may be obtained directly from individuals (including data submitted on-line or by telephone calls); from family members (with appropriate authority), employers, credit reference agencies, anti-fraud databases and other market participants.
The following tables endeavour to clarify the categories of data, the purpose of the processing and the legal basis of processing.
The categories of data collected about you.
Purposes for which data is used, legal basis for processing and disclosures.
A = Automated decision makingP = ProfilingSD = may contain sensitive personal data
Broker - Mercedes-Benz Insurance Services UK Limited
INSURERS & Administrators*
*Ageas UK Ltd, Allianz Worldwide Partners SAS, Alllianz Insurance Plc, AmTrust at Lloyds, Arch Insurance UK Ltd, Arc Legal Assistance, Astrenska Insurance Limited, AutoProtect MBI Ltd, Auxillis Limited, Auxillis Service Ltd, Aviva Insurance Ltd, AWP Assistance UK Ltd, AXA Insurance Ltd, Collinson Insurance, Covea Insurance Plc, ERS Syndicate Management Ltd, Global Insurance Management Ltd, Liverpool Victoria Insurance Company Ltd, Lloyd Latchford Group Ltd, Highway Insurance Company Ltd, Markerstudy Insurance Company Ltd, NCI Insurance Services Limited, Premium Credit Limited, Broker Direct PLC T/A Proficient, , RAC Insurance Ltd, Wrisk Transfer Ltd, Zenith Insurance Ltd, Strategic Insurance Services Ltd
Set up as a client, incl fraud, credit, AML and sanctions checks
Copyrights
Copyright Mercedes-Benz Group AG. All Rights Reserved. The text, images, graphics, sound files, animation files, video files and their arrangement on Mercedes-Benz Group Internet sites are all subject to Copyright and other intellectual property protection. These objects may not be copied for commercial use or distribution, nor may these objects be modified or reposted to other sites. Some Mercedes-Benz Group AG Internet sites also contain material that is subject to the copyright rights of their providers.
Product variations
Some of the product information, illustrations and images contained on this Internet site may have been prepared for generic use on Mercedes-Benz Group Internet sites maintained in different countries around the world. Consequently, some of the information and/or accessories which are not available in some countries or which, in order to satisfy local market demand or regulatory controls in such countries, may only be available in different specifications or configurations.
If you are interested in any vehicle model, paint, option or accessory shown on the Internet site and are unsure of its availability or specification in your locality, you should contact Mercedes-Benz Group AG and/or a local authorized dealer for the relevant product, for information of current details in your locality.
Mercedes-Benz UK Ltd. are TUV certified and adhere to ISO 9001 quality standards.
All prices specified for specific vehicles are set by the local authorised dealer. Prices are current at the time of publication and subject to individual negotiation and change by the local authorised dealer without notice.
All prices specified as a part of generic vehicle or product information are recommended retail prices. Prices are current at the time of publication an subject to change without notice.Trademarks
Unless otherwise indicated, all marks displayed on Mercedes-Benz Group AG Internet sites are subject to the trademark rights of Mercedes-Benz Group AG, this applies especially to its model name plates, and its corporate logos and emblems.
Provider of Mercedes-Benz Privacy Center:
No Licences
Mercedes-Benz Group AG has thought to achieve an innovative and informative Internet site. We hope that you will be as enthusiastic as we are about this creative effort. However, you also need to understand that Mercedes-Benz Group AG must protect their Intellectual Property, including their patents, trademarks and copyrights. Accordingly, you are hereby on notice that neither this Internet site, nor any material contained therein shall in any way grant or be taken to grant any person a license to Mercedes-Benz Group AG’s Intellectual Property.Cautions regarding forward-looking statements
Internet pages, investor relations releases, annual and interim reports, outlooks, presentations, audio and video files of events (live or recorded) and other documents on this website contain among other things forwardlooking statements that reflect management´s current views with respect to future events. The words "anticipate," "assume," "believe," "estimate," "expect," "intend," "may," "plan," "project" and "should" and similar expressions identify forward-looking statements. Such statements are subject to risks and uncertainties, including, but not limited to: an economic downturn in Europe or North America; changes in currency exchange rates, interest rates and in raw material prices; introduction of competing products; increased sales incentives; the successful implementation of the new business model for smart; and decline in resale prices of used vehicles. If any of these or other risks and uncertainties occur (some of which are described under the heading "Risk Report" in Mercedes-Benz Group AG´s most recent Annual Report and under the heading "Risk Factors" in Mercedes-Benz Group AG’s most recent Annual Report on Form 20-F filed with the Securities and Exchange Commission), or if the assumptions underlying any of these statements prove incorrect, then actual results may be materially different from those expressed or implied by such statements. We do not intend or assume any obligation to update any forward-looking statement, which speaks only as of the date on which it is made.No warranties or representations
The information on this Internet site is provided by Mercedes-Benz Group AG "as is" and to the extent permitted by law, is provided without warranty of any kind, expressed or implied, including but not limited to any implied warranties of merchantability, fitness for any particular purpose, or non infringement. While the information provided is believed to be accurate, it may include errors or inaccuracies.Links to external sites
This Internet site contains links to external sites, which are not under the control of Mercedes-Benz Group AG. Therefore we are not responsible for the contents of any linked site. Mercedes-Benz Group AG is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement by Mercedes-Benz Group AG of the linked site.
Any content on this site (www.mercedes-benz.co.uk) relating to finance is provided by Mercedes-Benz Financial Services UK Limited, Tongwell, MK15 8BA. Mercedes-Benz Financial Services UK Limited is authorised and regulated by the Financial Conduct Authority in respect of regulated consumer credit activity.
MERCEDES-BENZ GROUP (UK) PRIVACY POLICY 1. ABOUT THIS POLICY
1.1 We appreciate your interest in our products and services and your visit to this website. Your privacy is important to us and we want you to feel comfortable with how we use and share your personal information.
1.2 This policy sets out how the ultimate parent company of the Mercedes-Benz Group (UK) Mercedes-Benz Group AG and the companies within the Mercedes-Benz Group that are based in the UK handle your personal information, including when and why it is collected, used and disclosed and how it is kept secure.
1.3 You will find our contact details at the end of this policy which you can use if you have any questions, including how to update or access your personal information or to make a complaint.
1.4 This policy may change, so please check this page from time to time to ensure that you’re happy with any changes.
1.5 This policy was last updated on 25th April 2023
2. WHO WE ARE
2.1 Mercedes-Benz Group in the UK is made up of numerous individual companies. For further details, including a full list of these companies, please visit About Mercedes-Benz Group in Section 16. Whenever you deal with one of these companies, the ‘controller’ of your personal information will be the company in our group that you are interacting with or with whom your information has been shared. A ‘controller’ is a company that decides why and how your personal information is processed.
2.2 Where this policy refers to "we", "our" or "us" below, unless it mentions otherwise, it’s referring to the particular company that is the controller of your personal information.
3. HOW AND WHAT PERSONAL INFORMATION WE COLLECT We may collect and process the following personal information about you:
Personal information you give to us: This is information about you that you give to us by entering information via our websites or our social media pages or by corresponding with us by phone, email or otherwise and is provided entirely voluntarily. The information you give to us includes your name, contact details (such as phone number, email address and address), enquiry details and your opinion of our products.
In addition to the above we will also store personal information only if you share that information; for instance, by filling out a registration form, contact form, survey, contest entry or to execute a contract In such cases we will, store only the data we are allowed to keep based on consent given by you or in accordance with applicable legal regulations.
Personal Information we collect about you: We store certain information about the browser and operating system you are using; the date and time of your visit; the status of interaction (e.g. whether you were able to access the website or received an error message); the usage of features on the website; any search phrases you entered; how often you visit individual websites; the names of files you access; the amount of data transferred; the Web page from which you accessed our website; and the Web page you visited after visiting our website, whether by clicking on links on our websites or entering a domain directly into the input field of the same tab (or window) of the browser in which you have our websites open. In addition we store your IP address and the name of your internet provider for seven days. This is for security reasons; in particular, to prevent and detect attacks on our websites or attempts at fraud.
Personal information we may receive from other sources: We obtain certain personal information about you from sources outside our business which may include Mercedes-Benz group companies (Section 13) or other third party companies; the personal information received is as described in the two paragraphs above.
3.2 Please see further How we use your personal information in Section 4 for details of the purposes for which we use the personal information we obtain from these sources and the legal basis on which we rely to process that information. The remaining provisions of this policy also apply to any personal information we obtain from these sources.
3.3 You are neither legally nor contractually obligated to share your personal information. However, certain features of our website may depend on the sharing of personal information. If you do not provide your personal information in such cases, you may not be able to use those features, or they may be available with very limited functionality.
3.4 If telematics software is installed in the vehicle, the vehicle manufacturer or telematics services provider may share vehicle location data with Mercedes-Benz Group (UK) in order to satisfy internal asset audit requirements or retake possession of the vehicle if it reasonably suspects that the vehicle has been abandoned (or that you have otherwise breached any term of an agreement with Mercedes-Benz Group (UK)) and you do not respond satisfactorily despite attempts to contact you or if the data is requested by law enforcement agencies. No behavioural or vehicle usage data is shared with Mercedes-Benz Group (UK). Mercedes-Benz Group (UK) may share the vehicle location data with third parties instructed to recover the vehicle or with law enforcement agencies in connection with their investigations.
3.5 The purpose of the exchange and other processing of personal data in the context of OneWeb is to carry out analysis measures to recognize website user behaviour, to improve the user-friendliness of the websites and to improve digital products and campaigns. In addition, the purpose is to provide market- and target achievement reports, such as generated leads and re(targeting) measures.
4. HOW WE USE YOUR PERSONAL INFORMATION
4.1 Where you have provided CONSENT
We may use and process your personal information where you have consented for us to do so for the following purposes:
• to share your personal information with our authorised dealers to arrange test drives or where you have requested a call back;
• to supply brochures and other material you have specifically requested from us;
• to contact you via email, text message, post or telephone with marketing information about Mercedes-Benz and Smart vehicles and other products and services (see Marketing section below for further details);
• to share your personal information with our authorised dealers or our recommended third party partners for them to contact you with marketing information about their products and services. Please see the Marketing section below in this policy to find out more about these third parties;
• to process payments on your behalf including but not limited to card payments taken over the phone for the purposes of making payment of a deposit related to a vehicle; and
• to complete other processing activities that you have expressly requested us to complete or you have expressly agreed to us performing.
4.2 You may withdraw your consent for us to use your information in any of these ways at any time. Please see Withdrawing your consent in Section 8.4 for further details.
4.3 Where required to perform a CONTRACT with you
We may use and process your personal information where it is necessary for the performance of a contract with you or in order to take steps at your request before entering into a contract with you including, but not limited to, for the following purposes.
• To exchange information for warranty/aftersales;
4.4 Where it is in your VITAL INTEREST
We may use your personal information to contact you if there are any urgent safety or product recall notices to communicate to you or where we otherwise reasonably believe that the processing of your personal information will prevent or reduce any potential harm to you. It is in your vital interests for us to use your personal information in this way.
4.5 Where required to comply with our LEGAL OBLIGATIONS
We will use your personal information to comply with our legal obligations including: (i) to assist HMRC, the Police, the Driver and Vehicle Licensing Agency (DVLA) or any other public authority or criminal investigation body; (ii) to identify you when you contact us; and (iii) to verify the accuracy of data that we hold about you.
4.6 Where there is a LEGITIMATE INTEREST
We may use and process your personal information where it is necessary for us to pursue our legitimate interests as a business for the following purposes:
• for analysis, and profiling to inform our marketing strategy, and to enhance and personalise your customer or visitor experience;
• for market research in order to continually improve the products and services that we and our authorised dealers deliver to you;
• to administer our websites and for internal operations, including troubleshooting, testing, statistical purposes;
• for marketing activities (other than where we rely on your consent) e.g. to tailor marketing communications or send targeted marketing messages via social media and other third party platforms;
• for the prevention of fraud and other criminal activities;
• to undertake credit checks for finance;
• for the processing of your personal data for the purposes of (further) development of risk instruments and the related reporting by the market and Mercedes-Benz Mobility AG as joint controllers
• to correspond and communicate with you;
• to create a better understanding of you as a customer or visitor;
• for network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access;
• to comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request);
• for the purposes of corporate restructure or reorganisation or sale of our business or assets;
• for efficiency, accuracy or other improvements of our databases and systems e.g. by combining systems or consolidating records we or our group companies hold about you;
• to enforce or protect our contractual or other legal rights or to bring or defend legal proceedings; and
• for general administration including managing your queries, complaints, or claims, and to send service messages to you.
• To provide information to government bodies or agencies for administration purposes.
5. OTHERS WHO MAY RECEIVE OR HAVE ACCESS TO YOUR PERSONAL INFORMATION
5.1 Group companies
We may share your information with other companies within the Mercedes-Benz Group. They may use your personal information in the ways set out in How we use your personal information in Section 4, in connection with products and services that complement our own range of products and services, for example finance or insurance products.
Please visit About Mercedes-Benz Group in Section 16 for the details of our group companies with whom we may share your personal information.
5.2 Our suppliers and service providers
We may disclose your information to our third party service providers, agents, subcontractors and other organisations for the purposes of providing services to us or directly to you on our behalf. Such third parties may include cloud services providers (such as hosting and email management) or advertising agencies, administrative services or other third parties who provide services to us.
When we use third party service providers, we only disclose to them any personal information that is necessary for them to provide their service and we have a contract in place that requires them to keep your information secure and not to use it other than in accordance with our specific instructions.
5.3 Authorised dealers in our network
We may share your information with other companies within our Authorised Dealer Network. They may use your personal information in the ways set out in How we use your personal information in Section 4 or in connection with products and services that complement our own range of products and services, for example finance or insurance products.
5.4 Third parties who provide products and services
We work closely with various third parties to bring you a range of products and services which are complimentary to ours.
When you enquire about or purchase one or more of these products or services through us (e.g. via our websites), the relevant third party may use your details to provide you with information and carry out their obligations arising from any contracts you have entered into with them.
These third party product providers may share your information with us which we will use in accordance with this policy. In some cases, they will be acting as a controller of your information and therefore we advise you to read their privacy policy.
5.5 Other ways we may share your personal information
We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation. We may also transfer your personal information if we’re under a duty to disclose or share it in order to comply with any legal obligation (e.g. by sharing your personal information with the DVLA), to detect or report a crime, to enforce or apply the terms of our contracts or to protect the rights, property or safety of our visitors and customers.
However, we will always take steps with the aim of ensuring that your privacy rights continue to be protected.
6. WHERE WE STORE YOUR PERSONAL INFORMATION OUTSIDE THE EEA
6.1 All information you provide to us may be transferred to countries outside the European Economic Area (EEA). By way of example, this may happen where any of our group companies are incorporated in a country outside of the EEA or if any of our servers or those of our third party service providers are from time to time located in a country outside of the EEA. These countries may not have similar data protection laws to the UK.
6.2 If we transfer your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this policy. These steps include imposing contractual obligations on the recipient of your personal information or ensuring that the recipients are subscribed to ‘international frameworks’ that aim to ensure adequate protection. Please contact us using the details at the end of this policy for more information about the protections that we put in place and to obtain a copy of the relevant documents.
6.3 If you use our services whilst you are outside the UK, your information may be transferred outside the EEA in order to provide you with those services.
7. HOW LONG WE KEEP YOUR PERSONAL INFORMATION FOR
7.1 If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws.
7.2 We do not retain personal information in an identifiable format for longer than is necessary.
7.3 We may need your personal information to establish, bring or defend legal claims, in which case we will retain your personal information for 7 years after the last occasion on which we have used your personal information in one of the ways specified in How we use your personal information in Section 4.
7.4 The only exceptions to this are where:
• the law requires us to hold your personal information for a longer period, or delete it sooner;
• you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted in this section 7, or because we are required under the law (see further Erasing your personal information or restricting its processing in Section 8.6);
• and in limited cases, the law permits us to keep your personal information indefinitely provided we put certain protections in place.
7.5
• Where credit checks are completed, we will retain this information for 7 years, from the end of the finance agreement.
8. YOUR RIGHTS
8.1 Your ‘data subject’ rights:
You have a number of rights in relation to your personal information under data protection law. In relation to certain rights, we may ask you for information to confirm your identity and, where applicable, to help us to search for your personal information. Except in rare cases, we will respond to you within 30 days after we have received this information or, where no such information is required, after we have received your request.
8.2 Accessing your personal information
You have the right to ask for a copy of the information that we hold about you by emailing or writing to us at the address at the end of this policy. We may not provide you with a copy of your personal information if this concerns other individuals or we have another lawful reason to withhold that information.
8.3 Correcting and updating your personal information
The accuracy of your information is important to us and we are working on ways to make it easier for you to review and correct the information that we hold about you.
In the meantime, if you change your name or address/email address, or you discover that any of the other information we hold is inaccurate or out of date, please let us know by contacting us in any of the details described at the end of this policy.
8.4 Withdrawing your consent
Where we rely on your consent as the legal basis for processing your personal information, as set out under How we use your personal information in Section 4, you may withdraw your consent at any time by contacting us using the details at the end of this policy. If you would like to withdraw your consent to receiving any direct marketing to which you previously opted-in, you can also do so using our unsubscribe tool. If you withdraw your consent, our use of your personal information before you withdraw is still lawful.
8.5 Objecting to our use of your personal information and automated decisions made about you
Where we rely on our legitimate business interests as the legal basis for processing your personal information for any purpose(s), as out under How we use your personal information in Section 4, you may object to us using your personal information for these purposes by emailing or writing to us at the address at the end of this policy. Except for the purposes for which we are sure we can continue to process your personal information, we will temporarily stop processing your personal information in line with your objection until we have investigated the matter. If we agree that your objection is justified in accordance with your rights under data protection laws, we will permanently stop using your data for those purposes. Otherwise we will provide you with our justification as to why we need to continue using your data.
You may object to us using your personal information for direct marketing purposes and we will automatically comply with your request. If you would like to do so, please use our unsubscribe tool.
You may also contest a decision made about you based on automated processing by contacting the data protection department.
8.6 Erasing your personal information or restricting its processing
In certain circumstances, you may ask for your personal information to be removed from our systems by emailing or writing to us at the address at the end of this policy. Unless there is a reason that the law allows us to use your personal information for longer, we will make reasonable efforts to comply with your request.
You may also ask us to restrict processing your personal information in the following situations:
• where you believe it is unlawful for us to do so,
• you have objected to its use and our investigation is pending or you require us to keep it in connection with legal proceedings.
In these situations, we may only process your personal information whilst its processing is restricted if we have your consent or are legally permitted to do so, for example for storage purposes, to protect the rights of another individual or company or in connection with legal proceedings.
8.7 Transferring your personal information in a structured data file
Where we rely on your consent as the legal basis for processing your personal information or need to process it in connection with your contract, as set out under Section 4 How we use your personal information, you may ask us to provide you with a copy of that information in a structured data file. We will provide this to you electronically in a structured, commonly used and machine readable form, such as a CSV file.
You can ask us to send your personal information directly to another service provider, and we will do so if this is technically possible. We may not provide you with a copy of your personal information if this concerns other individuals or we have another lawful reason to withhold that information.
8.8 Complaining to the UK data protection regulator
You have the right to complain to the Information Commissioners Office (ICO) if you are concerned about the way we have processed your personal information. Please visit the ICO’s website for further details.
9. SECURITY / COOKIES / LINKS / SOCIAL PLUGINS
9.1 Security measures we put in place to protect your personal information
All companies within the Mercedes-Benz Group use technical and organisational security measures to protect the personal information supplied by you and managed by us against manipulation, loss, destruction, and access by third parties. Our security measures are continually improved in line with technological developments.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information whilst in transit to our website and any transmission is at your own risk.
Where we have given (or where you have chosen) a password which enables you to access an account, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
9.2 Use of 'cookies'
'Cookies' are small pieces of information sent to your device and stored on its hard drive to allow our websites to recognise you when you visit. Information on the cookies that we use and their features can be found in the cookies section .
9.3 Links to other websites
Our website may contain links to other websites run by other organisations which we do not control. This policy does not apply to those other websites and Apps‚ so we encourage you to read their privacy statements. We are not responsible for the privacy policies and practices of other websites and Apps (even if you access them using links that we provide) and we provide links to those websites solely for your information and convenience. We specifically disclaim responsibility for their content, privacy practices and terms of use, and we make no endorsements, representations or promises about their accuracy, content or thoroughness. Your disclosure of personal information to third party websites is at your own risk.
In addition, if you linked to our website from a third party website, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party website and recommend that you check the policy of that third party website.
9.4 Third Parties and Social plugins
Our websites may also contain third-party offers. If you click on any such offers, we will transfer the amount of data required to the appropriate provider (e.g. the fact that you found the offer in question on our website and, if applicable, additional information that you have already provided for this purpose on our websites).
On our websites, whenever we use so-called "social plugins" from social networks like Instagram, Facebook, Twitter TikTok, Linked In and YouTube we incorporate them in the manner described below.
When you visit our websites, social media plugins are deactivated. That means no information whatsoever is transferred to the operators of those networks. If you wish to use one of the networks, click on the appropriate plugin in order to be connected directly to that network's server.
If you have a user account with that network and are logged in at the moment you activate the plugin, the network will be able to detect your visit to our websites and assign it to your user account. If you wish to prevent that, please log off from the network before activating the social plugin. A social network will not be able to detect that you have visited other Mercedes-Benz websites unless you have activated its social plugin on those sites as well.
When you activate a social plugin, the network transfers the content thus made available directly to your browser, which incorporates it into our websites. In that situation, data transfers initiated and controlled by the respective social network may also take place. Your connection to a social network, the data transfers that take place between the network and your system, and your interactions on that platform are governed exclusively by the respective network's data protection provisions.
The social plugin will remain active until you deactivate it or delete your cookies.
Further information on cookies can be found at: https://www.mercedes-benz.co.uk/passengercars/mercedes-benz-cars/cookies/cookies.module.html
Whenever you click on the link to an offer or activate a social plugin, your personal information may be transferred to providers in countries outside the UK or European Economic Area that, from the standpoint of the European Union ("EU"), do not guarantee an "appropriate level of protection" meeting EU standards for processing personal information. Please keep these circumstances in mind before you click on a link or activate a social plugin, thereby causing your data to be transferred.
10. ANALYSIS OF USER DATA AND USE OF ANALYTICS TOOLS
10.1 We want the content of our websites to match your preferences as closely as possible, thereby improving what we offer you. To identify especially popular areas of our websites, we use the following analysis tools: Google Analytics and Adobe Analytics.2
10.2 When we employ these analytics tools, information may be transferred to servers located in the US and processed there. Please note the following: From the standpoint of the European Union, the United States does not provide an "appropriate level of protection" meeting EU standards for the processing of personal information. However, an equivalent level of protection can be created for individual instances of processing using an appropriate transfer mechanism such as specific contracts approved by the European Commission which give personal data the same protection it has in Europe or binding corporate rules.
10.3 If you do not wish us to use the above named analytics tools to collect and analyse information about your visit to our websites, you may permanently object to the practice (opt out) at any time.
We will comply with your rejection by placing an opt-out cookie in your browser. This cookie will only indicate that you have opted out. Please note that, for technical reasons, an opt-out cookie affects only the browser in which it has been installed. If you delete the cookie or use a different browser or device, you will need to opt out again.
10.4 Below you will find information about the providers of the analytics tools and the respective opt-out procedures:
i. Google Analytics from Google Inc. ("Google"):
You can prevent your information from being transferred as well as collected and processed by Google. Google provides information about this at the following link: https://tools.google.com/dlpage/gaoptout?hl=gb
ii. Adobe Analytics from Adobe Systems Inc. ("Adobe")
You can follow this link to opt out of analysis using Adobe Analytics: http://www.adobe.com/gb/privacy/opt-out.html.
iii. Facebook Ireland Ltd (“Facebook”)
To opt-out of Facebook Pixel analysis, you can follow this link: https://facebook.com/ads/preferences
11. Targeting and Retargeting
11.1 We use so-called targeting, retargeting and cookie-less technologies in order to tailor our online marketing (e.g. banner ads) more specifically to your needs and interests. Adobe Target, Flashtalking by Simplicity Marketing Limited, Google Search Ad, Google Display & Video 360, Facebook Pixel, Salesforce Data Management Platform, Trade Desk from The Trade Desk Inc. These are monitored and used when you visit other websites that work together with the providers of these (re-)targeting technologies, so as to inform you while meeting your interests as closely as possible.
When the above technologies are used, cookies on our websites and (in the case of retargeting) on the websites of others register your interest in our products and services. In the process, random identifiers (so-called cookie IDs) are used which are not brought into connection with your name, your address or similar information, even if this information is known to us (e.g. from an existing contractual relationship), unless you have consented to this.
Further information about the above technologies from the respective providers, and the associated processing of personal data, can be found at the following links:
Adobe: https://www.adobe.com/uk/privacy.html
Google: https://policies.google.com/technologies/partner-sites
Simplicity Marketing Limited: https://www.flashtalking.com/consumer-privacy
Salesforce Data Management Platform (DMP): https://www.salesforce.com/uk/company/privacy/
Trade Desk from the Trade Desk Inc. https://www.adsrvr.org/
Facebook Ireland Ltd., Dublin, Ireland: https://www.facebook.com/about/privacy/update and https://help.instagram.com/519522125107875
You can manage and deactivate the use of cookies on the following websites for the technology providers listed there or in your browser as explained in our cookie statement:
https://www.youronlinechoices.com/uk/your-ad-choices
https://optout.aboutads.info
During the retargeting process, we may also collect information about your interest in the products and services of our retargeting partners.
When these targeting and retargeting tools are used, some data may be transferred to servers located in the United States and processed there.
For legal reasons, the use of tracking and (re-) targeting technologies is sometimes only possible with your express consent (so called opt in see 11.2). In other cases you can object to the use of such technologies if you wish (so called opt out see 11.3),
11.2 Use of online marketing products – Opt-in
We only use online marketing products from Google (e.g. Search Ad, Display & Video 360) and Facebook (so-called “Facebook Pixel”) with your express consent, which you can grant by clicking on the "Agree" button in the so-called Cookie Information Layer ("Opt-in"). We store this consent in a cookie on your device so that you are not asked for consent again each time you visit our websites, and for legal reasons, also on our servers with the IP address and a time stamp; we delete this information or restrict its processing if you withdraw your consent or 6 months at the latest after your last visit to our websites.
Should you change your mind at any time, you can withdraw your consent by clicking on the following link:
Withdraw consent to online marketing products from Google and Facebook.
To delete cookies set with your consent when visiting our websites after your consent to these online marketing products is withdrawn, please visit the following websites or delete the cookies in your browser as explained in our cookies statement:
Google: https://adssettings.google.co.uk/anonymous
Facebook and Instagram: http://facebook.com/ads/preferences
12. MARKETING
12.1 We may collect your preferences to send you marketing information directly from us by email/SMS(where applicable) including:
• if you register an account with us online; or
• if you book a test drive or request a call back.
We will only do so if you have consented to receiving such marketing information directly from us.
12.2 We may contact you with targeted advertising delivered online through social media and platforms (operated by other companies) by using your personal information, or use your personal information to tailor marketing to improve its relevance to you, unless you object.
12.3 We will only share your personal information with recommended third parties for them to contact you with marketing information about their products and services where you have indicated that you would like us to do so. Please use the link on the page requesting your consent to find out more about these third parties. Once shared, the relevant third party’s privacy policy will apply to their processing of your personal information, not ours. If you’d like to opt-out of receiving marketing from a third party after providing your consent, you can do so at any time by contacting the relevant third party directly.
12.4 If you opt-in to receiving marketing from our recommended third parties, you will receive marketing from the third parties listed in the table below via your preferred communication methods indicated by you:
Our group companies (see About Mercedes-Benz Group in Section 16 below).
Our Authorised Agents:
(Legal name / Trading as):
Arnold Clark Automobiles Limited / Arnold ClarkCity West Country Limited / City West CountryCruickshank Motors Limited / SytnerDerwent Vehicles Limited / PendragonDrayton Group Limited / DraytonEsplanade Limited / EsplanadeFalcon of Hull & Lincolnshire / ListersG. F. Evans and Sons Limited / Regent Garage Mercedes-Benz Authorised RepairerGerard Mann Limited / InchcapeGreenoaks (Maidenhead) Limited / Vertu MotorsHughes of Beaconsfield Limited / Vertu MotorsHedin Automotive / HedinIsaac Agnew / Isaac AgnewJAM300 Limited / Europa Mercedes-Benz Authorised RepairerJCT600 Limited (South Yorkshire) Limited / JCT600Jacksons (C.I.) Limited / Jackson (C.I.)L&L Inc Limited / L&LLSH Auto UK Limited / LSHLancaster Plc / LancasterMB South Limited / LookersMarshall North West Limited / Marshall North WestMertrux Limited / Mertrux Mercedes-Benz Authorised RepairerPentagon Limited / Marshall SouthRobinsons Autostar Garage Limited / Group 1 AutomotiveSandown Dorset and Wiltshire Limited / Sandown (Dorset & Wiltshire)Sandown Surrey and Hampshire Limited / Sandown (Surrey & Hampshire)Sinclair Garages (Newport) Limited / SinclairWaterhouse Limited / Waterhouse Mercedes-Benz Authorised RepairerWestern Automobile Company Limited / Western Automobile Co LimitedWhitestone Garage Limited / Mercedes-Benz of MannArthur Spriggs & Sons Ltd / Arthur Spriggs & Sons LtdAuto Services Perth Ltd / Auto Services Perth LtdAutomania Garage Services Limited / AGSBell Truck Sales Limited / Bell Truck & VanBLS Commercials Limited / BLS Truck and VanCiceley Commercials Limited / Ciceley CommercialsCity West Commercials Limited / City West CommercialseStar Truck and Van Limited / eStar Truck and VanEuro Commercials (South Wales) Limited / Euro CommercialsIntercounty Truck & Van Limited / Intercounty Truck & VanJCB Medway Limited / Mercedes-Benz Van Centre MedwayM-B Truck and Van (NI) Limited / Mercedes-Benz Truck and Van (NI)Midlands Truck & Van Limited / Midlands Truck & VanMotus Group (UK) Limited / Motus Truck and VanNorthside Truck & Van Ltd / Northside Truck & VanPentagon Limited / Marshall Truck and VanRossetts (UK) Limited / Rossetts CommercialsRygor Commercials Limited / Rygor CommercialsS&P Garages Ltd / S&P Garages LtdSnows Motor Group Ltd / Snows Motor Group LtdSparshatts of Kent Limited / Sparshatts of Kent LimitedWestern Automobile Company Limited / Western CommercialsWestern Truck Rental Limited / Western Truck Rental Limited
12.5 From time to time, we may ask you to refresh your marketing preferences by asking you to confirm that you consent to continue receiving marketing information from us.
12.6 You have the right to opt-out of our use of your personal information to provide marketing to you in any of the ways mentioned above. Please see Withdrawing your Consent in Section 8.4 and Objecting to our use of your personal information and automated decisions made about you in Section 8.5 above for further details on how you can do this.
13. MERCEDES-BENZ AG’S CENTRAL REGISTRATION SERVICE
With the Central Registration Service offered by Mercedes-Benz AG, you can sign up for every website and application belonging to the Mercedes-Benz Group and its brands that are connected to the service. The terms of use for the Central Registration Service contain special data protection provisions. Those terms of use can be found on the registration pages of affiliated websites and applications under "Terms and Conditions of Registration."
14. CHANGES TO THIS POLICY
We may review this policy from time to time and any changes will be notified to you by posting an updated version on our website and/or by contacting you by email. Any changes will take effect 7 days after the date of our email or the date on which we post the modified terms on our website, whichever is the earlier. We recommend you regularly check for changes and review this policy when you visit our website. If you do not agree with any aspect of the updated policy, you must promptly notify us and cease using our services.
15. CONTACT US
If you have any questions, suggestions or complaints about the processing of your personal information or wish to contact us to amend/update your marketing preferences with a UK company within the Mercedes-Benz Group, please contact the Mercedes-Benz UK Data Protection Co-ordinator.
Mercedes-Benz UK Data Protection Co-ordinator:
Mercedes-Benz Group UK Ltddatacompliance@Mercedes-Benz.com
Provider – Mercedes me Connectivity Services
The following company is the provider of those parts of these web pages which concern vehicle-related Mercedes me connect and Mercedes me assist services and their basic functions (e.g. log-in, profile, inbox, settings, connected vehicles):
Mercedes-Benz AG
Represented by the Board of Management:
Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Harald Wilhelm, Markus Schäfer, Britta Seeger, Hubertus Troska
Chairman of the Supervisory Board:
Bernd Pischetsrieder
Commercial Register at Stuttgart District Court, no. HRB 19360
Responsible in accordance with the General Data Protection Regulation (GDPR) for Mercedes me Connectivity Services:
Mercedes-Benz AGdata.protection@Mercedes-Benz.com
Mercedes-Benz Mobility AG can be contacted at the following address:
Mercedes-Benz Mobility AGdata.protection@Mercedes-Benz.com
16. ABOUT MERCEDES-BENZ GROUP and UK COMPANIES
17. FINANCE AND LEASING BY MERCEDES-BENZ FINANCIAL SERVICES UK LTD (MBFS)
Mercedes-Benz Financial Services UK Limited Privacy Notice
Mercedes-Benz Financial Services UK Ltd (MBFS) is a subsidiary company of Mercedes-Benz AG, owners of the Mercedes-Benz brand. MBFS works with other subsidiary companies which includes our Agent partners and Dealer Network in the UK to provide finance, leasing and related services to Mercedes-Benz and smart customers.
How your Personal Information is used
MBFS takes your privacy seriously. Unless you have agreed otherwise, your personal information will only be used to provide the financial services you have requested from us and to administer your agreement.
Your details will be shared with third parties who include our agents, credit reference and fraud agencies, group companies and the Mercedes-Benz Agent / Dealer supplying the vehicle.
Details may be transferred out of the European Economic Area and will at all times be held securely and handled with the utmost care. Your details will be stored, but will not be retained longer than necessary. Your personal data is protected by legal rights which are detailed later in this document.
MBFS may disclose the data provided by or about you to a third party in connection with our corporate finance purposes, which may include granting such third parties the right to receive amounts you owe us.
For the purposes of (further) development and reporting, the data from past credit checks over the last three months before the final credit decision is processed in pseudonymous form. The credit checks that are performed for corporate customers during the term of the agreement in order to review or adjust the line of credit is also processed in pseudonymous form for this purpose. During the term of the financing agreement, for the purposes of (further) developing risk instruments and reporting, pseudonymous information about your payment history will be processed. This information on your actual payment history during the term of the agreement will be paired with the data from the credit checks
Your Eligibility for Credit
In order to process your eligibility check, we will perform credit and identity checks with one or more Credit Reference Agencies (CRAs). We will supply your personal information to CRAs and they will provide us with information about you.
MBFS uses CRAs to help make its lending decisions and to identify its customers by supplying public and shared credit information. Public information includes: information from the electoral register to help confirm names and addresses, information on County Court Judgments, Scottish Decrees, Bankruptcies, Individual Voluntary Arrangements and Administration Orders. Shared credit information includes information relating to both your current financial situation and history, in addition to information used for the purposes of fraud prevention.
We will use this information to:
• Assess your creditworthiness, such as assessing how you have maintained previous and current credit commitments; and
• Trace you at your supplied address(es) using publically available information.
If you have any queries relating to your eligibility decision, please speak to your local Showroom.
You can also contact the Credit Reference Agency directly for a copy of your statutory credit report; they may charge a fee for this. Our information provider is :
Equifax Ltd
Customer Service Centre
PO Box 10036
Leicester
LE3 4FS
www.equifax.co.uk
Your Application for Credit
In order to process your application, we will perform credit and identity checks with one or more Credit Reference Agencies (CRAs). We may also make periodic searches at CRAs to manage your agreement with us.
We will supply your personal information to CRAs and they will provide us with information about you. CRAs will supply public (such as the electoral register) and shared credit information. This will include information relating to both your financial situation and history in addition to information used for the purposes of fraud prevention.
We will use this information to:
• Assess your creditworthiness and determine whether you can afford to take the vehicle
• Verify the accuracy of the data you have provided to us
• Prevent criminal activity, fraud and money laundering
• Manage your account(s)
• Trace and recover debts
• Ensure any offers provided to you are appropriate to your circumstances.
We will continue to exchange information about you with CRAs while you have a relationship with us. We will also inform the CRAs about your settled accounts. If you borrow and do not repay in full and on time, CRAs will record the outstanding debt. This information may be supplied to other organisations by CRAs.
When CRAs receive a search from us, they will place a search footprint on your credit file that may be seen by other lenders.
If you are making a joint application, or inform us that you have a spouse, partner or financial associate, we will link your records together. Please ensure you discuss this with the relevant parties, and share this information with them, before lodging the credit application. CRAs will also link your records together and these links will remain on your and their files until such time as you or any other individual involved in a joint application successfully files for a disassociation with the CRAs.
If you are making this application as a partner in a firm or as the director of a limited company, MBFS may also carry out searches with credit reference and/or fraud prevention agencies in respect of other partners and directors. By making this application you warrant that your partners or directors understand that MBFS will be carrying out such searches and using their personal information.
The identities of the CRAs, their role also as fraud prevention agencies, the data they hold, the ways in which they use and share personal information, data retention periods and your data protection rights with the CRAs are explained in more detail in the Credit Reference Agency Information Notices (CRAIN). CRAIN is accessible from each of the three CRAs listed below:
Call Credit www.callcredit.co.uk/crain
Equifaxwww.equifax.co.uk/crain
Experianwww.experian.co.uk/crain
The personal information we have collected from you will also be shared with fraud prevention agencies. It will be used to prevent fraud and money-laundering and to verify your identity. These checks require us to process your personal data. If fraud is detected, you could be refused certain services, finance or employment. The Fraud prevention agencies used are:
CIFAS – https://www.cifas.org.uk/contact-us
National Hunter - https://nhunter.co.uk/contact-us/ The personal data provided will be used to prevent fraud and money laundering, and to verify your identity. This includes but is not limited to your name, address, date of birth, contact details, financial information, employment details, device identifiers including IP address and vehicle details. We, and fraud prevention agencies may also enable law enforcement agencies to access and use your personal data to detect, investigate and prevent crime.
We process your personal data because we have a legitimate interest in preventing fraud and money laundering, and to verify your identity to protect our business, and to comply with the law. Such processing is also a contractual requirement of our provision of financial services.
Fraud prevention agencies can hold your personal data for different periods of time, and if you are considered to pose a fraud or money laundering risk, your data can be held for up to six years.
Data is also shared with Mercedes-Benz Mobility AG for credit checking. The processors used by /Mercedes-Benz Mobility AG can only process date for us and not for their own purposes, they are required to comply with the standards of the Mercedes-Benz Group
Automated Decisions
As part of the processing of your personal data, decisions may be made by automated means. This means we may automatically decide that you pose a fraud or money laundering risk if our processing reveals your behaviour to be consistent with that of known fraudsters or money launderers, or is inconsistent with your previous submissions, or you appear to have deliberately hidden your true identity.
Consequences of Processing
If we, or a fraud prevention agency, determine that you pose a fraud or money laundering risk, we may refuse to provide the financial services you have requested, or we may cease to provide existing services to you.
A record of any fraud or money laundering risk will be retained by fraud prevention agencies, and may result in others refusing to provide services, finance or employment to you. If you have any questions about this, please contact us on the details below.
Transfer of Data
Whenever fraud prevention agencies transfer your personal data outside of the European Economic Area, they impose contractual obligations on the recipients of that data. This protects your personal data to the standard required in the European Economic Area. They may also require the recipient to subscribe to 'international frameworks' intended to enable secure data sharing.
Your Legal Rights
Your personal data is protected by legal rights which include your rights to object to us processing your personal data, and to request that your personal data is erased or corrected. You may request access to your personal data. To exercise your data protection rights, please contact us using the contact details below. You also have a right to complain to the Information Commissioner's Office which regulates the processing of personal data.Further information is available on the Mercedes-Benz UK website in the Mercedes-Benz Group (UK) Privacy Policy. You may also contact the Data Protection Officer, Mercedes-Benz Financial Services UK Ltd, Tongwell, Milton Keynes MK15 8BA. Tel: to 0808 208 1701 or email MBFSUK.DPA@Mercedes-Benz.com
18. INSURANCE AND PREMIUM FINANCING VIA MERCEDES-BENZ INSURANCE SERVICES UK LTD (DIS)
DIS is an insurance intermediary working with a panel of insurers. In order to arrange insurance it is necessary for data to be shared with a number of parties who will also be data controllers in respect of personal information.
Personal data may be obtained directly from individuals (including data submitted on-line or by telephone calls); from family members (with appropriate authority), employers, credit reference agencies, anti-fraud databases and other market participants.
The following tables endeavour to clarify the categories of data, the purpose of the processing and the legal basis of processing.
The categories of data collected about you.
Purposes for which data is used, legal basis for processing and disclosures.
A = Automated decision makingP = ProfilingSD = may contain sensitive personal data
Broker - Mercedes-Benz Insurance Services UK Limited
INSURERS & Administrators*
*Ageas UK Ltd, Allianz Worldwide Partners SAS, Alllianz Insurance Plc, AmTrust at Lloyds, AmTrust International, ANV Syndicates Limited, Arc Legal Assistance, Astrenska Insurance Limited, AutoProtect MBI Ltd, Auxillis Limited, Auxillis Service Ltd, Aviva Insurance Ltd, AWP Assistance UK Ltd, AXA Insurance Ltd, Covea Insurance Plc, ERS Syndicate Management Ltd, Liverpool Victoria Insurance Company Ltd, Lloyd Latchford Group Ltd, Markerstudy Insurance Company Ltd, NCI Insurance Services Limited, Premium Credit Limited, TFP Schemes Ltd, Zenith Insurance Ltd.
Set up as a client, incl fraud, credit, AML and sanctions checks
General Terms & Conditions Rules on services that qualify as intermediary services within the meaning of the Digital Services Act, including deletion/blocking of content and user access, other measures, termination
8 The User will be informed of the Provider's decision and intended enforcement action(s) following receipt of a report that the respective User is in violation of these General Terms and Conditions and will be given the opportunity to respond. On receipt of the User’s response, the Provider will review the decision again and make a final decision on the appropriate action to be taken. Depending on the case, the moderation measures mentioned in section 5 may continue to be used. The User will receive a written notification informing them of the moderation decision made, and a justification for the decision. This decision shall be final and the User shall have no further right of appeal. Complaints Form for a period of six months after a moderation decision has been notified to the User. The day on which the User or other persons or organisations is/are informed of a moderation decision shall be deemed the start of the aforementioned period for submitting complaints. When submitting a complaint, the User should give full details of the moderation decision concerned, including the decision date, subject and/or file number. The Provider will confirm receipt of allcomplaints and endeavors to process all complaints promptly. The Provider shall immediately communicate a reasoned decision and indicate the possibility of out-of-court dispute resolution and other av ailable legal remedies.
Digital Services Act
Information on the Regulation (EU) 2022/2065 of the European Parliament and of the Council of 19 October 2022 on a Single Market For Digital Services and amending Directive 2000/31/EC (hereinafter called „DSA“).
Insofar as the Provider (or hereinafter also called "Mercedes-Benz", "MBAG", "we", "us", "our") offers intermediary services within the meaning of Art. 3 (g) DSA on these websites, the following information applies:
1. Contact point i.a. for authorities and users (acc. to Art. 11 DSA and 12 DSA)
Please send enquiries about content and the use of these websites to: uk-oneweb@mercedes-benz.com or use the contact form below (see section 4).
You can address your concern to us in your local language or English.
2. Terms and conditions (acc. to Art. 14 DSA)
Insofar as the Provider offers intermediary services within the meaning of Art. 3 (g) DSA on these websites, he provides additional information about this in these Terms and conditions .
3. Transparency reporting obligations (acc. to Art. 15 DSA and 24 II DSA)
If and to the extent necessary, Provider will fulfil further legal transparency obligations, e.g. those arising from the DSA.
4. Report of content, complaints, trusted whistleblower (acc. to 16 DSA, 20 DSA and 22 DSA)
If you contact us with an enquiry or report about potentially illegal content on our website, complaints against decisions or reports as a trusted whistleblower within the meaning of the DSA, please use this contact form to describe your request in full in accordance with the requirements of the DSA.
5. Dispute settlement (acc. to Art. 21 DSA)
Users and other individuals or entities affected by a decision made within the framework of complaint management pursuant to Article 20 I DSA have the option to refer to a certified out-of-court dispute settlement body for the resolution of disputes related to these decisions, as well as complaints that were not resolved by means of the provided complaint management. Such dispute settlement bodies are impartial and independent entities authorized by the EU Member States, particularly due to their expertise in examining such disputes.
We will engage, in good faith, with the selected certified out-of-court dispute settlement bodies in order to resolve the dispute.
So far, no corresponding dispute settlement bodies have been certified. As soon as further information is available, we will inform you here and/or on our websites or the respective service.
Further details will be provided along with the appealable decision.
Declaration of Accessibility
Market to place the name to be displayed is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards (WCAG 2.2 and EN 301 549). This accessibility statement applies to the website of Market to place the name to be displayed published at https://www.mercedes-benz.xx
Status of compatibility with the requirements
The website is currently not fully compliant with the technical requirements according to the Web Content Accessibility Guidelines (WCAG) 2.2. This accessibility statement applies to the website of Market to place the name to be displayed published at https://www.mercedes-benz.xx .
Non-accessible content
Thefollowing content is not accessible because it is not compatible with the underlying harmonized standard EN 301 549:
• On single pages there are images without captions. It is difficult to navigate to the images with screen readers.
• There are links without link text on single pages.
• There is a list element on a page that is not part of a list.
• On single pages, the contrast between text and background is too low.
• There is no title on single pages.
•On a page, the language stored in HTML does not match the page language.
• On all pages there are elements with the Aria-hidden attribute that can be focused at the same time. This makes these elements accessible to assistive technologies, even though they should be hidden.
• On single pages, links are indistinguishable from the surrounding text.
• There are particularly important areas on a page that are marked with the role 'region' but have no labeling. This prevents screen reader users from recognizing the purpose and content of the area.
• On a page there are ARIA buttons, links or menu items without labeling. Navigation with screen readers to these elements is difficult.
• On single pages there are elements whose Aria ID occurs several times. This makes it difficult to navigate the website with screen readers.
• There are lists on a page that contain elements that do not belong in lists. As a result, the lists may not be output correctly by assistive technologies.
This declaration was created on 22.07.2025 using the Eye-Able® technology of Web Inclusion GmbH. More information about Web Inclusion GmbH can be found at https://eye-able.com/en . Eye-Able Report ® - a product of Web Inclusion GmbH - has gone through all machine-verifiable test steps.
Arbitration
If no satisfactory solution is found to your request regarding the accessibility of our website, you can contact an arbitration board. Its task is to resolve conflicts between people with disabilities and federal public bodies. The aim is not to find winners or losers. Rather, the aim is to find a solution to a problem together and out of court with the help of the conciliation body. The conciliation procedure is free of charge. You also do not need legal assistance. You can reach the arbitration board at the following address:
Feedback and Contact details
Do you have a comment or a note about barriers on this website? Please get in touch with us. We will explain which barriers exist. You can find out what exceptions we have made. We will answer yourinfo@mercedes-benz.xx
Market to decide what to fill in on Contact information area
Disclaimer
The automatic check of the web content was carried out on: 22.07.2025. For the web content accessed by Eye-Able, the Google Chrome browser in version 136.0.7103.92 was used. We guarantee the accuracy of the information provided for the tested application version under the specified browser and operating system parameters. If different versions or environments are used, a different display is possible, which may differ from the results given here. For a complete check, manual tests by the website operator are also recommended.
Mercedes-Benz:
Accessibility
Our website, designed for you.
Our Accessibility Statement.
We're commited to supporting you.
Our approach. WCAG ) 2.2 at the AA level. We use these guidelines in our website design and development to make sure everyone can use, understand and interact with it.
Help us, help you.
We welcome feedback about how accessible our website is. If you notice any barriers or have ideas about how to improve it, please email us at uk-oneweb@mercedes-benz.com . You can visit our 'Contact us' page to find other ways to get in touch that work best for you.
If you need help with how to give feedback, the Web Accessibility Initiative can guide you on how to contact organisations about inaccessible websites.
Accessibility: steps we've already taken.
Here are just a few ways we're making our website more accessible:
• Images and other non-text content includes alternative text, so a screen reader can describe them to you.
• We try our best to use plain English and avoid jargon where possible. And we're always looking to improve, so if you don't understand something, let us know.
What we're working on.
We want our customers to have the best web experience possible. So, here's a few ways we're trying to make our site more accessible:
• Giving clearer messages when something goes wrong - and what you can do next.
• Adding keyboard shortcuts.
Special support.
If you find it difficult to use phones, tablets or computers - AbilityNet can help.
Their My Computer My Way website has step-by-step guides to help you change settings and make your device easier to use.
They also offer free support on how to use your device if you have a disability - just call 0300 180 0028 to find out more.
Browser accessibility options.
Each browser is different - and so is the device you're using with it. The links below can help you find out how to change font size, colours, and other settings to meet your needs:
Helpful tools.
NVDA VoiceOver apple.com/accessibiltyopens . Below are some more useful links: https://signly.co/ https://signlive.co.uk/ https://signvideo.co.uk/ Relay UK also offers support to deaf, speech-impaired and hard-of-hearing people over the phone by providing text or sign language interpreters.
Need extra support.
If something's changed or you need extra support, let us know. We'll do our best to make your Mercedes-Benz experience as smooth as possible.here . Customer Support Hub that can provide more information if you have specific needs/circumstances.You can also contact us via: • Online Forms: Click here
• Website: Contact us
• Or by calling us on: 0370 847 0700 . We're open Monday - Friday 9am - 5pm, excluding bank holidays.here .Find a Passenger Car Showroom Find a Commercial Van Dealer
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