Intuitive innovation.

We make your life easier with personalised experiences. Because every Mercedes-Benz is full of innovations. You can experience this every day in many details. For example, in increasingly intelligent, learning assistance systems that anticipate your wishes. Or even communicate directly with you. And of course, this also applies when you actually need help. Innovation that creates ease.

Rear interior of a Mercedes-Benz EQS SUV.

Iconic design.

Our goal is to build the most desirable cars in the world. Cars dedicated to every sense of yours, touching on every level because we think about every detail. And that's not just about how they look, but also how they feel when they drive. That's why our star is one of the most recognized and inspiring luxury car icons. A strong emotional connection that leads to love.

Cockpit in the interior of a Mercedes-Benz EQS SUV.

History

The Mercedes-Benz Star: so much more than just an icon.

The three-pointed star in a laurel wreath was created in 1925. This marks the birth of the Mercedes-Benz brand. Experience the most impressive highlights that have shaped the legendary brand up to now.

Innovation highlights.

Mercedes-Maybach.

Mercedes-Maybach pairs Mercedes-Benz innovation with Maybach’s unique brand of luxury. Here, performance is paired with exclusivity. Traditional craftsmanship with modern digital technologies.

Mercedes-Maybach Haute Voiture.