Data security and protection are of great importance at Mercedes-Benz. We understand customer-oriented data protection as a quality feature. When dealing with personal data, our focus is on our customers: on the one hand, we want to use the opportunities of digitalisation and offer added value with customised apps, products and services. At the same time, we handle customer data responsibly. For us, the protection and security of data are just as important as those of our vehicles. We focus on three principles in particular: transparency, choice and data security.

Video
Watch again

Responsible use of data:

Mercedes me data security

Responsible use of data:

At Mercedes-Benz, we understand the responsible handling of data as a sign of quality. The protection of your privacy is important to us. That's why, from the very beginning, our engineers make sure when developing new services and products that they are designed to be data protection-compliant and user-friendly. To this end, we have introduced measures and processes for the secure handling of data - even before the data is stored and processed, for example. In this way, we minimise potential risks and at the same time enable innovative data-based services.

Transparency

Mercedes me data security

Transparency

We make it clear what we need your data for and how we process it. For us, this also includes designing our systems and processes so that they are easy to use. This is relevant, for example, if you use our digital offers such as Mercedes me connect.

Choice

Mercedes me data security

Choice

Our customers have sovereignty over their data. This means: you have the choice of which services you use and whether you want to release your data for processing. Via our Data Protection Centre*, you have the option of granting and withdrawing your consent to us or third-party providers at any time. At the same time, you always have transparency about which data is used for what.

Innovation

Mercedes me data security

Innovation

Data plays an important role at Mercedes-Benz, both today and in the future. It enables us to (further) develop innovative services and thus create practical added value for our customers. With constantly expanding offers, new business models as well as innovative and sustainable projects, we accompany you on your journey into the future of mobility.