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The AMG Private Lounge

AMG fascination. Even off the road.

The AMG Community doesn't drive through life, it lives for driving. With the AMG Private Lounge, we have therefore created an online cosmos for passionate fans, true enthusiasts and loyal followers - from all over the world and for one cause. Become part of the fastest family in the world and discover the synergy of digital magazine, event center, exclusive benefits, support with expertise and dynamic news channel.

AMG Experience

Escape the ordinary with the AMG Experience!

Experience the unique AMG Performance in the most beautiful and fastest places worldwide: the AMG Experience will take you to world-famous race tracks, picturesque country roads and to icy tracks in Lapland, Sweden. For 55 years, Mercedes-AMG has stood for passionate performance. The AMG Experience embodies this promise and combines it with driving enjoyment, lifestyle and motorsport in their purest forms. Our diverse training and events offer the right programme for every taste and level of experience: from racing track beginners to experts, from short trips to luxury adventures.

AMG Experience

Become part of the “World's Fastest Family” and get ready for the AMG Experience!

Several Mercedes-AMG vehicles on a race track.
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AMG Retail Touchpoints

Visit our AMG Retail Touchpoints Worldwide.

Buying an AMG is never just a spur-of-the-moment decision. It's fueled by passion and enthusiasm. That’s the kind of energy we celebrate at our AMG Touchpoints. If that's what you are looking for, come visit one of our AMG Performance, Brand, or Experience Centers, or stop by an AMG Store. Our dedicated AMG sales experts are ready to offer personalised advice in a setting that’s as unique as the cars themselves.

Find AMG Touchpoint

Mercedes-AMG World

Affalterbach. Home of Driving Performance.

We have always believed in competition, ideas, high performance and mastery of our craft. Where the art of engineering meets a very special attitude: welcome to the world of Mercedes-AMG. We follow this claim to create automotive performance for the racetrack - and for the road. We call this "AMG Driving Performance".

AMG customer exclusives

The AMG Driving Academy Training Experience for Mercedes-AMG customers.

All Mercedes-AMG customers are invited to a complimentary adrenaline packed driving experience, under the guidance of our driving specialists at Mercedes-Benz World.

Discover AMG at Mercedes-Benz World:

  • Individually tailored to your ability
  • No previous track experience necessary
  • See how well an AMG performs when pushed to its limits
  • Understand the cause and effect of understeer/ oversteer and experience first-hand the effectiveness of the latest safety technology, using our dedicated handling facilities, including both low and high friction surfaces
  • Get to grips with the Mercedes-Benz World’s purpose-built track and dynamic driving facilities


How it works:

  • After you collect your new Mercedes-AMG, you will receive an email inviting you to a driving experience at our brand centre, Mercedes-Benz World
  • Simply request a call back via the email, and a member of the team will be in touch to book you onto the experience
  • Or, to book call us on 01932 373373 or via email amg-drivingacademyuk@mercedes-benz.com
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