What a year 2025 turned out to be for our Mercedes‑Benz community.
From extraordinary events to truly unforgettable moments, our Customer Rewards programme brought our owners closer to the brand than ever - unlocking access to experiences you won’t find anywhere else.

Be part of it.
Sign up below to be in line for exclusive rewards, priority access, special offers and the latest news from Mercedes‑Benz. Your journey to exceptional experiences starts here.

Throughout the F1® season, Mercedes-Benz world invites exclusive groups of customers to experience the thrill of F1® spectatorship, live from the cinema screen.

Earlier this year, we proudly unveiled our collaboration with IWC Schaffhausen – a partnership built on a shared heritage of engineering excellence and timeless design. From the racetrack to the writs, Mercedes-Benz and IWC brought their mutual passion for performance and craftsmanship to the F1® movie, where every second mattered and every detail counted.

An exclusive, behind the scenes look at the makings of championship winning cars, iconic trophies, and motorsport history. The Mercedes-AMG Petronas F1® Team factory tour is an unforgettable experience for F1® and motorsport fans alike.

Earlier this year, Mercedes-Benz and IWC Schaffhausen came together in a powerful collaboration for the F1® movie – a cinematic celebration of speed, precision, and performance.
 

United by a shared heritage of engineering excellence, both brands brought their craftsmanship to the big screen, where every second counted and every detail told a story. From the racetrack to the silver screen – a legacy in motion.

Last year, Mercedes-Benz proudly partnered with the 52nd annual PFA Awards – a night dedicated to celebrating the standout talent of the 2024/25 football season. From the red carpet to the winner’s stage, our collaboration with the PFA brought the spirit of performance to life. A winning start to a high-impact partnership.

Golfers had the chance to play on the iconic Royal Portrush course before The 153rd Open Championship, as part of the Mercedes Trophy World Qualifier.

All customers who purchase a new Mercedes-AMG or all-electric car are invited to a complimentary adrenaline-packed driving experience, under the guidance of our driving specialists at Mercedes-Benz World.

The experience includes the chance to:

• Understand the cause and effect of understeer/ oversteer and experience the effectiveness of the latest safety technology first-hand, using our dedicated handling facilities, including both low and high friction surfaces
  
• Get to grips with Mercedes-Benz World’s purpose-built track and dynamic driving facilities
• All individually tailored to your ability, and with no previous track experience necessary
  
  How it works:
• After you collect your new all-electric car or Mercedes-AMG, you will receive an email inviting you to a driving experience at our brand centre, Mercedes-Benz World
• Simply request a call back via the email, and a member of the team will be in touch to book you onto the experience
• Or, to book, call us on 01932 373373 or contact us via email amg-drivingacademyuk@mercedes-benz.com