MERCEDES-BENZ GROUP (UK) PRIVACY POLICY

1. ABOUT THIS POLICY
 

1.1 We appreciate your interest in our products and services and your visit to this website. Your privacy is important to us and we want you to feel comfortable with how we use and share your personal information.
 

1.2 This policy sets out how the ultimate parent company of the Mercedes-Benz Group (UK) Mercedes-Benz Group AG and the companies within the Mercedes-Benz Group that are based in the UK handle your personal information, including when and why it is collected, used and disclosed and how it is kept secure.
 

1.3 You will find our contact details at the end of this policy which you can use if you have any questions, including how to update or access your personal information or to make a complaint.
 

1.4 This policy may change, so please check this page from time to time to ensure that you’re happy with any changes.
 

1.5 This policy was last updated on 30^th January 2026.

3. HOW AND WHAT PERSONAL INFORMATION WE COLLECT

3.1 We may collect and process the following personal information about you:

Personal information you give to us: This is information about you that you give to us by entering information via our websites or our social media pages or by corresponding with us by phone, email or otherwise and is provided entirely voluntarily. The information you give to us includes your name, contact details (such as phone number, email address and address), enquiry details and your opinion of our products.

In addition to the above we will also store personal information only if you share that information; for instance, by filling out a registration form, contact form, survey, contest entry or to execute a contract In such cases we will, store only the data we are allowed to keep based on consent given by you or in accordance with applicable legal regulations.
 

Personal Information we collect about you: We store certain information about the browser and operating system you are using; the date and time of your visit; the status of interaction (e.g. whether you were able to access the website or received an error message); the usage of features on the website; any search phrases you entered; how often you visit individual websites; the names of files you access; the amount of data transferred; the Web page from which you accessed our website; and the Web page you visited after visiting our website, whether by clicking on links on our websites or entering a domain directly into the input field of the same tab (or window) of the browser in which you have our websites open. In addition we store your IP address and the name of your internet provider for seven days. Your IP address and the name of your Internet service provider, which we store for security reasons, are deleted after seven days. This is for security reasons; in particular, to prevent and detect attacks on our websites or attempts at fraud.
 

Personal information we may receive from other sources: We obtain certain personal information about you from sources outside our business which may include Mercedes-Benz group companies (Section 12) or other third party companies; the personal information received is as described in the two paragraphs above.
 

3.2 Please see further How we use your personal information in Section 4 for details of the purposes for which we use the personal information we obtain from these sources and the legal basis on which we rely to process that information. The remaining provisions of this policy also apply to any personal information we obtain from these sources.
 

3.3 You are neither legally nor contractually obligated to share your personal information. However, certain features of our website may depend on the sharing of personal information. If you do not provide your personal information in such cases, you may not be able to use those features, or they may be available with very limited functionality.

3.4 If telematics software is installed in the vehicle, the vehicle manufacturer or telematics services provider may share vehicle location data with Mercedes-Benz Group (UK) in order to satisfy internal asset audit requirements or retake possession of the vehicle if it reasonably suspects that the vehicle has been abandoned (or that you have otherwise breached any term of an agreement with Mercedes-Benz Group (UK)) and you do not respond satisfactorily despite attempts to contact you or if the data is requested by law enforcement agencies. No behavioural or vehicle usage data is shared with Mercedes-Benz Group (UK). Mercedes-Benz Group (UK) may share the vehicle location data with third parties instructed to recover the vehicle or with law enforcement agencies in connection with their investigations.
 

3.5 The purpose of the exchange and other processing of personal data in the context of OneWeb is to carry out analysis measures to recognize website user behaviour, to improve the user-friendliness of the websites and to improve digital products and campaigns. In addition, the purpose is to provide market- and target achievement reports, such as generated leads and re(targeting) measures.

7. WHERE WE STORE YOUR PERSONAL INFORMATION OUTSIDE THE EEA
 

7.1 All information you provide to us may be transferred to countries outside the European Economic Area (EEA, in particular USA and India. Further countries listed in our Consent Management System under “Cookie Settings” in the footer at the bottom of our website). By way of example, this may happen where any of our group companies are incorporated in a country outside of the EEA or if any of our servers or those of our third party service providers are from time to time located in a country outside of the EEA. These countries may not have similar data protection laws to the UK.

7.2 If we transfer your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this policy. These steps include imposing contractual obligations on the recipient of your personal information or ensuring that the recipients are subscribed to ‘international frameworks’ (including but not limited to the use of EU standard contractual clauses, binding corporate rules or other applicable instruments (if any) that aim to ensure adequate protection. Please contact us using the details at the end of this policy for more information about the protections that we put in place and to obtain a copy of the relevant documents.
 

7.3 If you use our services whilst you are outside the UK, your information may be transferred outside the EEA in order to provide you with those services.

10. SECURITY / COOKIES / LINKS / SOCIAL PLUGINS
 

10.1 Security measures we put in place to protect your personal information
 

All companies within the Mercedes-Benz Group use technical and organisational security measures to protect the personal information supplied by you and managed by us against manipulation, loss, destruction, and access by third parties. Our security measures are continually improved in line with technological developments.
 

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information whilst in transit to our website and any transmission is at your own risk.
 

Where we have given (or where you have chosen) a password which enables you to access an account, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
 

10.2 Use of 'cookies'

Cookies may be used when you are visiting our websites. Technically, these are so-called HTML cook-ies and similar software tools such as Web/DOM Storage or Local Shared Objects (so-called "Flash cookies"), which we collectively refer to as cookies.

Cookies are small files that are stored, and later read out, on your desktop, notebook or mobile de-vice while you visit a website. Cookies make it possible, for example, to determine whether there has already been a connection between the device and the websites; take into account your preferred lan-guage or other settings, offer you certain certain functions (e.g. online shop, vehicle configurator) or recognize your usage-based interests. Cookies may also contain personal data.

Whether and which cookies are used when you visit our websites depends on which areas and func-tions of our websites you use and whether you agree to the use of cookies that are not strictly, typically for technical reasons, required in our Consent Management System. You will find further information and decision-making options under "Cookie Settings" in the footer at the bottom of the website. Information on the cookies that we use and their features can be found in the cookies section.

The use of cookies also depends on the settings of the web browser you are using (e.g., Microsoft Edge, Google Chrome, Apple Safari, Mozilla Firefox). Most web browsers are preset to automatically accept certain types of cookies; however, you can usually change this setting. You can delete stored cookies at any time. Web/DOM storage and local shared objects can be deleted separately. You can find out how this works in the browser or device you are using in the manual of the learner.

The consent to, and rejection or deletion of, cookies are tied to the device and also to the respective web browser you use. If you use multiple devices or web browsers, you can make decisions or settings differently.

If you decide against the use of cookies or delete them, you may not have access to all functions of our websites or individual functions may be limited.

10.3 Links to other websites
 

Our website may contain links to other websites run by other organisations which we do not control. This policy does not apply to those other websites and Apps‚ so we encourage you to read their privacy statements. We are not responsible for the privacy policies and practices of other websites and Apps (even if you access them using links that we provide) and we provide links to those websites solely for your information and convenience. We specifically disclaim responsibility for their content, privacy practices and terms of use, and we make no endorsements, representations or promises about their accuracy, content or thoroughness. Your disclosure of personal information to third party websites is at your own risk.
 

In addition, if you linked to our website from a third party website, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party website and recommend that you check the policy of that third party website.
 

10.4 Third Parties and Social plugins
 

Our websites may also contain third-party offers. If you click on any such offers, we will transfer the amount of data required to the appropriate provider (e.g. the fact that you found the offer in question on our website and, if applicable, additional information that you have already provided for this purpose on our websites).

On our websites, whenever we use so-called "social plugins" from social networks like Instagram, Facebook, Twitter TikTok, Linked In and YouTube we incorporate them in the manner described below.
 

When you visit our websites, social media plugins are deactivated. That means no information whatsoever is transferred to the operators of those networks. If you wish to use one of the networks, click on the appropriate plugin in order to be connected directly to that network's server.
 

If you have a user account with that network and are logged in at the moment you activate the plugin, the network will be able to detect your visit to our websites and assign it to your user account. If you wish to prevent that, please log off from the network before activating the social plugin. A social network will not be able to detect that you have visited other Mercedes-Benz websites unless you have activated its social plugin on those sites as well.
 

When you activate a social plugin, the network transfers the content thus made available directly to your browser, which incorporates it into our websites. In that situation, data transfers initiated and controlled by the respective social network may also take place. Your connection to a social network, the data transfers that take place between the network and your system, and your interactions on that platform are governed exclusively by the respective network's data protection provisions.
 

The social plugin will remain active until you deactivate it or delete your cookies.
 

Further information on cookies can be found at:- https://www.mercedes-benz.co.uk/passengercars/content-pool/tool-pages/legal/cookies.html Whenever you click on the link to an offer or activate a social plugin, your personal information may be transferred to providers in countries outside the UK or European Economic Area that, from the standpoint of the European Union ("EU"), do not guarantee an "appropriate level of protection" meeting EU standards for processing personal information. Please keep these circumstances in mind before you click on a link or activate a social plugin, thereby causing your data to be transferred.

10.5 Newsletter

If you subscribe to a newsletter offered on our website, the information provided during registration for the newsletter will be used solely for the purpose of mailing the newsletter unless you consent to its use for additional purposes. You may cancel the subscription at any time by using the option to unsubscribe contained in the newsletter.