An exhilarating, expertly curated event that combined adrenaline, luxury, and emotional impact-earning repeated feedback from customers as “the best experience ever”.

Last year, Mercedes-Benz proudly partnered with the 52nd annual PFA Awards – a night dedicated to celebrating the standout talent of the 2024/25 football season. From the red carpet to the winner’s stage, our collaboration with the PFA brought the spirit of performance to life. A winning start to a high-impact partnership.

Golfers had the chance to play on the iconic Royal Portrush course before The 153rd Open Championship, as part of the Mercedes Trophy World Qualifier.

All customers who purchase a new Mercedes-AMG or all-electric car are invited to a complimentary adrenaline-packed driving experience, under the guidance of our driving specialists at Mercedes-Benz World.

The experience includes the chance to:

• Understand the cause and effect of understeer/ oversteer and experience the effectiveness of the latest safety technology first-hand, using our dedicated handling facilities, including both low and high friction surfaces
  
• Get to grips with Mercedes-Benz World’s purpose-built track and dynamic driving facilities
• All individually tailored to your ability, and with no previous track experience necessary
  
  How it works:
• After you collect your new all-electric car or Mercedes-AMG, you will receive an email inviting you to a driving experience at our brand centre, Mercedes-Benz World
• Simply request a call back via the email, and a member of the team will be in touch to book you onto the experience
• Or, to book, call us on 01932 373373 or contact us via email amg-drivingacademyuk@mercedes-benz.com